“Major wholesalers that supply global well-known medium and large chain retailers such as Walmart, Target, and CVS hope to leverage the Yiwu Fair as a global platform to seek new partners in the Yiwu market,” an insider from Yiwu Fair Exhibition Company recently revealed to reporters. For the China Yiwu International Commodities Fair, which opens on October 21, this is a nice 20th-anniversary gift. These procurement giants are clearly here for orders, and they are joined by more than 4,000 pre-registered participants from both home and abroad—this figure is as of August 13.
It is reported that in addition to its official website and Weibo, Yiwu Fair Exhibition Company has added a WeChat marketing platform and launched a bilingual (Chinese-English) mobile app, using multi-dimensional mobile terminals to provide online registration and other services for exhibitors and buyers. Currently, the number of followers on the Yiwu Fair WeChat platform has increased significantly, reaching tens of thousands. This is a difference from previous editions of the fair and also helps bring it closer to merchants. In addition to online platforms, Yiwu Fair Exhibition has also strengthened cooperation with well-known overseas media organizations. Based on data analysis of past foreign visitors and taking into account new trade growth areas along the land and maritime Silk Roads and the BRICS countries, the company has identified 50 key countries with close trade ties to the Yiwu Fair and the Yiwu market globally. Promotional news about the Yiwu Fair, including its overview and highlights, is being disseminated in these countries, striving to showcase the image and style of the Yiwu Fair from an international perspective.
In addition, to further improve the exhibition and business invitation efforts of the Yiwu Fair and enhance the visibility and participation of foreign-related business institutions, chambers of commerce, and industry associations in the Yangtze River Delta and Pearl River Delta regions, Yiwu Fair Exhibition Company plans to hold multiple thematic promotion events in cities such as Guangzhou, Shenzhen, and Shanghai this year. Promotion events in Guangzhou and Shanghai have already been successfully held, attracting numerous overseas chamber representatives and enterprise delegates. By introducing the “Yiwu Market” and the “20th Anniversary of the Yiwu Fair” series of events as well as the latest investment attraction policies, cooperation with international metropolitan area exhibitions is being strengthened.
Reporters learned from the buyer invitation team that the Peru-China Chamber of Commerce and the Korea Trade Association have also shown strong interest in the Yiwu Fair. A representative from the Peru-China Chamber of Commerce stated that on top of bringing a 500-person Peruvian procurement team to the Canton Fair every year, they will make Yiwu their second stop for trade procurement in China, using the Yiwu Fair to strengthen Peru-China trade development and establish mutually beneficial long-term cooperative relations.
Company Name: Yiwu International Commodities Fair Organizing Committee
Customer Service Phone: +86-579-85415888
Email: service@yiwufair.com
Website: www.yiwufair.com