From September 19 to 24, senior executives of Trail Explorer, an outdoor brand listed on the stock market, headed to Sichuan’s outdoor mecca—Siguniang Mountain’s Da Feng peak. This marked the first outdoor experience trip tailored for the group’s senior management by HowToTrip, aiming to have corporate leaders truly engage in outdoor activities, personally experience the outdoors, and gain a deeper understanding of their own brand’s products.
“HowToTrip’s professional outdoor training team and trip guides ensured the full success of Trail Explorer’s first-ever executive outdoor experience,” said Sheng Faqiang, Chairman of Trail Explorer. “Through scientific route planning, outdoor knowledge training, pre-trip warm-ups, and more, both seasoned outdoor enthusiasts and newcomers among these senior leaders were able to personally experience the charm of the outdoors. This also significantly strengthened mutual trust, which is very beneficial for team cohesion.” Wang Jing, co-founder of Trail Explorer and a female mountaineer, who oversees product experience within the company, stated, “Outdoor companies really need activities like this, where leadership can personally experience the outdoors—it leads to a fresh and deeper understanding of the products.”