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The 2014 adidas ROCKSTARS China Championship ended in a spectacular fashion, drawing huge crowds to East Nanjing Road
The 2014 ROCKSTARS China Championship is another platform created by adidas for domestic and international climbers and enthusiasts to connect, following the inauguration of China’s world-class outdoor climbing competition scene by the 2013 ROCKSTARS China Championship. As an internationally recognized event sanctioned by the International Federation of Sport Climbing (IFSC), this year’s ROCKSTARS China Championship presented audiences with a fresh trend in outdoor sports, seamlessly blending “rock and roll” elements into bouldering. Freed from the constraints of traditional ropes, bouldering allows climbers to unleash their athletic imagination and physical expressiveness to the fullest. It enables them to perform more exaggerated yet aesthetically pleasing movements. Moreover, bouldering is a pursuit of higher competitive ability. In this sense, it aligns perfectly with the Olympic spirit, setting stricter demands on athletes—height, speed, and strength all essential. The ROCKSTARS competition can be seen as a profound interpretation of the Olympic ethos.
Additionally, the event featured numerous interactive public zones for consumers, allowing more people to enjoy the exciting competitions in the main arena while also visiting the terrex & climaproof product showcase area and the slackline interaction zone to experience the joy of outdoor sports and discover the latest product technologies introduced by adidas. Among them, the adidas terrex scope & solo traxion series of mountain trail shoes feature Continental
And adidas’ new ClimaProof technology is used in outdoor shoes and apparel — a range of functional fabrics designed to combat harsh weather conditions. It combines windproof, waterproof, and breathable properties, and comes in three different levels to defend against varying degrees of weather. ClimaProof Storm offers high windproof and waterproof protection, mainly for enduring extreme weather conditions. ClimaProof Wind provides the most breathable and lightweight protection, using a lightweight technology that wicks away excessive heat and sweat generated during fast movement. ClimaProof Rain delivers essential windproof and waterproof protection for those venturing out in severe weather.
adidas Group in China
adidas Sports (China) Co., Ltd. was officially established in Suzhou in 1997. Its headquarters are now located in Shanghai, with branch offices in Beijing, Guangzhou, and Chengdu. The brand operates over 7,000 retail stores nationwide.
Over the past 17 years, increasingly affluent Chinese consumers, a stylish and modern youth demographic, and the Beijing Olympics have all contributed to adidas’ significant growth in China, making it the company’s second-largest global market.
To strengthen its leading position in China, adidas has launched the “Route 2015” China strategy plan — a five-year blueprint aimed at expanding growth and enhancing capabilities.
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