A single theatrical performance has run continuously for nine years, never missing a day, earning praise from national leaders, Tom Cruise, Yu Qiuyu, and other notable figures. The Shanghai Time Travel Cultural Development Co., Ltd., the company behind this production, has been honored with titles such as “National Cultural Industry Demonstration Base” and “Ministry of Culture Innovation Award” as a result.
In terms of management innovation, the success of "TIME: The Great Journey" can be attributed to several key factors: assembling an international team — for example, by inviting the world-renowned Cirque du Soleil’s director to helm the show from the very beginning; innovating in human resource management — although all three shareholders of the company are state-owned entities, they established a fully independent, non-state-operated company to manage everything from recruitment and operations to marketing under a completely new system and mechanism, thereby avoiding the constraints of traditional systems and becoming a true market entity that integrates the development of performing arts products with the growth of the industry; and innovating in marketing strategy — by adopting a “global marketing” positioning, segmenting the tourism, business, and individual traveler markets, and establishing a targeted pricing system while proactively expanding the market.
For small and micro cultural enterprises, achieving a “big bang” launch may be easy, but sustaining long-term development is difficult. Even a highly successful small and micro cultural enterprise like "TIME: The Great Journey" must keep up with the times. To achieve sustainable growth, continuous innovation must remain a core principle.