Tempus Global issued an announcement announcing that it has partnered with Tempus Wutong Online Travel Industry Fund to acquire 65% of the shares of Xiamen Xinxin Information Co., Ltd. (hereinafter referred to as “Xinxin Travel”). This is the largest investment and acquisition project by Tempus Global to date, and also the first major achievement since the establishment of the Tempus Wutong Fund.
Xinxin Travel is an internet technology development company dedicated to helping tourism businesses go online and providing comprehensive tourism information technology solutions for the tourism industry. Positioning itself as an expert in tourism informatization, Xinxin offers integrated IT solutions for travel agency clients, striving to become the leading platform in the travel agency e-commerce space. The company has accumulated a significant number of travel agency resources and brand advantages in this field. Its main operations include the tourism B2C platform system “Xinxin Travel Network” (www.cncn.com) and the tourism B2B platform system “Xinxin Travel Tong” (www.cncn.net). Through these two platforms, Xinxin connects the tourism supply chain, establishing the only B2B2C platform in China that integrates online storefronts, online customer acquisition, and peer-to-peer procurement and distribution.
Starting with B2C and expanding through B2B, Xinxin Travel adheres to the business principle of being a platform only, not engaging in direct business operations. By connecting the entire tourism industry supply chain through its two platforms, it has built the only B2B2C platform in China that combines online storefronts, online customer acquisition, and peer-to-peer procurement and distribution. Its business spans every aspect of traditional travel enterprise operations, while leveraging its strengths as a technology company to build a proprietary yet open tourism industry information application platform.
According to an announcement on the Xinxin Travel backend, Xinxin chose Tempus based on three factors:
First is shared values: Xinxin Travel is committed to protecting the intermediary layer by providing comprehensive IT solutions for a wide range of travel agencies; Tempus Global, with its business philosophy of “making business easier,” is dedicated to offering integrated solutions for travel agencies and ticketing agents.
Second is the high degree of alignment between Tempus and Xinxin’s platforms in terms of strategy and business model. Both parties will work together based on industry solutions, transaction credit guarantees, internet finance, and internet marketing to support the growth of Xinxin users, sharing the benefits of China’s booming tourism industry.
Third is resource synergy: Tempus Global promises to help Xinxin provide more business-scenario-appropriate applications for travel agencies. In addition to introducing high-quality airline ticket resources and business travel customer resources, Tempus will also offer Xinxin and its platform users financial support such as third-party payments, microloans, and internet-based wealth management. It will also provide ongoing funding for Xinxin’s future development, and assist in strategic planning, operational management, team building, industrial resource integration, and brand development.
Through this transaction and subsequent effective integration, Tempus Global can achieve organic integration of its own airline ticket agency business, financial services, and Xinxin Travel’s online travel business. It will also gain access to upstream resources in the business travel supply chain, keeping up with internet trends in the digital era. This will lay the foundation for Tempus Global to continue expanding its product offerings, enhancing its internet capabilities, advancing its financial business segment, and unlocking the synergistic potential of the “business travel + finance” model.
On the other hand, by leveraging Tempus Global’s “Tenpay Tong” third-party payment tool and other financial instruments, Xinxin Travel can also close the transaction loop on its platform, maximizing the profit potential of its existing services, creating differentiated competitive advantages, further developing its tourism industry B2B2C platform, and becoming the carrier of Tempus-Xinxin’s “travel internet finance.”