As more young people integrate into the ever-evolving contemporary world, business travelers who decide to go on a whim—often without even knowing their destination yet—and are instantly on the road are becoming an increasingly common sight.
The hotel industry’s landscape of “a sea of five-star hotels and seven-star ones in Dubai” has also begun a trend of "de-starring" with the rise of the Chinese Dream of thrift and prudence. High-end hotels are going low-key, mid-range hotels are rising, and economy hotels are gleefully catering to the "Baijiu economy."
As a leading economy hotel brand, 7 Days also swiftly made a “youthful choice” in a bid to stay ahead.
The birth of 7 Days Premium, a high-end business economy hotel, demonstrated from the outset its unique perspective of “enjoying the new world under the starry sky.” Evolving and upgrading from the economy hotel brand 7 Days, it grew rapidly at a rate of ten stores per month, quickly setting a new benchmark for hotel opening speed.
Without even lifting a finger, it led the way in bidding farewell to the era of generic soaps commonly used in economy hotels—this was 7 Days Premium’s first move under the starry sky. In partnership with international brand LUX, it pioneered specially formulated high-end liquid soap for hotels. 7 Days Premium not only elevated the bathing experience in terms of quality but also psychologically fulfilled guests’ desire to “feel at home while on the road.” “We don’t need a Home Inn, because we are home,” said Su Tongmin, CEO of 7 Days Group.
The revolution in bath products kicked open the door to counterintuitive creativity. Following up with the needs of modern, free-spirited youth to “put the cinema in the bedroom and the concert hall right by the bed,” 7 Days Premium partnered with TCL to custom-design independent soundbar TVs for guests, allowing the younger generation to enjoy the romance and freedom of a “new soundscape” even while staying at a hotel. “The sound quality was so good, he just dragged me over to dance with him,” joked a girl walking out of the Premium, playfully nudging her boyfriend’s arm, radiating pure happiness.
Unlike some theme hotels that flaunt their edge and simply indulge every young person’s desire, 7 Days Premium, while riding the wave of the new era, remains true to 7 Days’ thoughtful original mission. The introduction of disposable facial tissues not only aligns with contemporary consumers’ value of “simplifying life through disposables and embracing carefree convenience,” but also takes care of modern people’s needs in small yet meaningful ways. In an era where hotel linen laundering is frequently questioned, 7 Days’ exclusive “sealed-package towels” are still around. Responding to a guest comment that “looks don’t matter, what matters is the facial tissue,” 7 Days Premium took thoughtfulness to the next level, sparking a new revolution in disposable facial tissues.
In addition, 7 Days Premium launched “24-Hour Nutritious Light Meals,” positioning the hotel as an “admirer of its guests”—“to win your heart, we’ll take the best care of your stomach,” offering warmth and thoughtfulness reminiscent of “care from mom.” The introduction of the multifunctional, stylish You Bar has also earned high praise from travelers: “Work easily in life, and turn work into a romantic part of life.”
“Being a better 7 Days” is more than just a slogan—7 Days Premium has turned it into a promise, constantly delivering surprising experiences to its guests. Here, the starry sky needs no Van Gogh, and it enables countless dream-chasing individuals of the new era to—enjoy the new world at 7 Days Premium.