-- In 2016, CHG Hotels Group will bring a uniquely creative “East-meets-West” experience
Chengdu, November 18, 2014 /PRNewswire/ -- CHG Hotels Group (CHG) today announced that its flagship brand “CHG Luxe” plans to make its first appearance in Chengdu – China’s high-tech capital. The under-construction CHG Luxe hotel is located in the High-Tech Zone of Chengdu, situated within Jinbao Plaza, a prime location. The Jinbao Plaza project is a comprehensive development that includes office and commercial buildings, a financial center, and a luxury shopping mall.
CHG Luxe Hotel Chengdu
“Chengdu is gradually developing into an international destination, with many cutting-edge industries such as information technology, biomedical engineering, and clean energy also establishing a presence here,” said the President and CEO of CHG Hotels Group. Alexander Mirza He also added, “This landmark development, Jinbao Plaza, provides an excellent opportunity for CHG’s flagship brand to introduce innovative products and services that will revolutionize the hotel experience across Asia.”
The CHG Luxe Hotel Chengdu features a stunning glass façade and offers 191 exquisitely designed rooms. The hotel will embody the brand spirit of “East-meets-West,” drawing inspiration from the local distinctive culture while integrating modern and entertainment elements.
Inspired by the East, the guest rooms at CHG Luxe Hotel will adopt traditional Asian design elements, such as Chinese patterns, wood carvings, local sculptures, and silk. The hotel’s signature restaurant, Le Sheng, will uphold the concept of creative “Chinese cuisine,” offering regional specialties from four parts of China – spicy Sichuan dishes, classic Shanghainese fare, refined Cantonese cuisine, and Beijing delicacies.
The CHG Hotels’ signature cSPA will provide guests with a variety of traditional Chinese wellness treatments. Additionally, the hotel’s public areas will serve as an ideal showcase platform for emerging local artists, designers, and performers.
Blending Western concepts, CHG Luxe Hotel will offer distinctive fashion-forward suites designed by a New York-based interior designer. Jay Godfrey As the “Silicon Valley of China,” Chengdu will see CHG Luxe Hotel continue this characteristic by introducing a series of groundbreaking and innovative services, delivering a highly customized guest experience. Through CHG Hotels’ technology platform, guests can choose their preferred room, check in via mobile phone without the need for a traditional key card, and even customize all services during their stay. Each room will also be equipped with a smart tablet, allowing easy access to a range of hotel services including entertainment, front desk assistance, room service, laundry, and housekeeping.
The hotel’s Eden Bar will offer an extensive selection of signature cocktails, along with special DJ performances and live music, making Eden a hotspot throughout the city.
CHG Luxe Hotel will become a key destination in Chengdu, where both local and international travelers can embark on a journey of exploration and innovation in accommodation and dining. By combining modern luxury experiences, exceptional dining options, and personalized services, CHG Luxe Hotel will redefine 21st-century hospitality in Asia.