Since Beijing's bid for the 2022 Winter Olympics, China's winter sports have entered a new phase of development. Having been an official sponsor of the Olympics since 1936, is there anyone more qualified than Bogner to partner with the skiing association? Now, Bogner will, for the first time in its history this winter, sponsor the Chinese national ski team.
BOGNER Booth
The competition uniforms designed for the athletes are fully custom-made and tailored to different events such as alpine skiing, super-G, giant slalom, and slalom. In addition to the regular Bogner collections, the flagship stores also offer a full range of official team gear for all fans of the Chinese national ski team.
On November 22, 2014, Willy Bogner and his team presented the entire collection at the "Ski & Style" expo in Beijing.
This support for the Chinese national ski team also reflects Bogner’s increasing focus on China. The first step into the Chinese market was the grand opening of the Harvey Nichols store in Hong Kong. More stores will follow soon.