Shanghai, Nov. 28, 2014 /PRNewswire/ -- The award ceremony of the "2014 New Communication Annual Forum & Corporate Communication Awards" hosted by PR Newswire was held in the afternoon of November 27 in Shanghai, where Jinjiang International Hotels received the annual "Best Overseas Communication" award. This award was jointly selected by PR Newswire along with multiple international and domestic public relations and communication firms, as well as media-related universities, aiming to recognize Chinese enterprises' efforts in promoting their brands overseas through impactful communication strategies, thereby enhancing China's brand image and expanding global brand awareness.
Ms. Chen Siling, Senior Vice President of Marketing at Jinjiang International Hotels Management Co., Ltd., receives the award
PR Newswire is the world's largest corporate news distribution service, providing customers with global text and multimedia press release distribution, media monitoring, and other services. The New Communication Annual Forum is held to enhance corporate understanding of content communication centered around news, and to promote best practices through outstanding examples of corporate communication. Guests at this forum included executives from multinational and local companies across China, as well as experts in marketing and communications. Together with professionals in the field, they shared insights on public relations and marketing, and discussed hot topics in the corporate communication industry.
Jinjiang International Hotels has won this award for two consecutive years. As a Chinese enterprise, Jinjiang has consistently conveyed its brand philosophy of "People and Jinjiang, Shining Together" to guests in multiple countries and regions worldwide through news dissemination and various media platforms, establishing a positive corporate image. We hope this "Chinese brand" can shine brightly and become a source of pride for China. At the same time, we will continue to strengthen and elevate our brand's international influence, striving to build a globally recognized Chinese brand.
Ms. Chen Siling, Senior Vice President of Marketing at Jinjiang International Hotels, said while receiving the award: "On behalf of Jinjiang International Hotels, I would like to express our heartfelt gratitude to PR Newswire for presenting us with this prestigious award in the field of communication. It is a great honor for Jinjiang International Hotels to receive this award for two consecutive years and to be recognized by a world-renowned news organization. Special thanks go to the team in our Marketing and Corporate Communications Department, who have consistently adapted to the times, continuously improved their professionalism, and pursued excellence in quality — this award is a true reflection of their tireless efforts."