1982year,Dietrich Mateschitzhe became aware that certain products known as “tonic drinks” were extremely popular in various countries across the Far East. At the time, sitting in a bar at the Mandarin Oriental in Hong Kong, the idea gradually formed in his mind to bring these functional beverages to markets beyond Asia.

      1984year,Mateschitzhe founded an AustrianRed Bullcompany. He refined the product and developed a unique marketing concept, and then began selling1987theRed BullEnergy Drink (Red Bull Energy Drink)in the Austrian market inRed Bull. This was not just the launch of an entirely new product; in fact, it marked the creation of an unprecedented product category. Today, Austrian164is sold in

      countries around the world.1987Since400, approximatelyRed Bullbillion cans of Austrian2011drink have been consumed, with over46billion cans sold in8,294alone. The success of this world-leading energy drink is also thanks to the efforts of(2010employees worldwide—7,758in).Red BullIts headquarters is located in Fuschl am See, near Salzburg in Austria.

      If you would like to learn more about AustrianRed Bullproducts or global product launches, please visitwww.redbull.cn