Dubai, UAE, December 1, 2014 /PRNewswire/ --
Pioneering a "birthday" animated video in the hospitality industry
As part of its 15th anniversary celebrations, the world’s most luxurious hotel, Burj Al Arab Jumeirah, has released "The Dream" -- — a powerful motion graphics video that takes viewers on a journey through the growth of the Burj Al Arab -- — from its initial concept, through construction and grand opening, to putting guests first, and finally to a commitment to delivering even better experiences in the future.
Image: http://photos.prnewswire.com/prnh/20141127/718186
"The Dream" is a video specially created to celebrate this historic milestone of the Burj Al Arab’s 15th anniversary. Utilizing a unique double exposure technique, it showcases the hotel’s aesthetic design, its style, vibrant and dynamic colors, and the ever-changing patterns of the sail.
"The Dream" highlights the most iconic interior and exterior features of the sail-shaped hotel, including its famous sail silhouette, the sky-high helipad, and the world’s tallest atrium at 180 meters.
Jumeirah Group Vice President of Brand, Digital & Loyalty Ross McAuley said: “Burj Al Arab has always sought new ways to showcase its uniqueness to its many admirers around the world. The hotel has consistently strived for bold innovation. This 15th anniversary celebration is yet another creative masterpiece, brought to life through meticulously crafted double exposure imagery, a dreamlike narrative, and mesmerizing visual sequences that vividly bring out the extraordinary elements of this iconic hotel. It’s yet another shining example of our commitment to Jumeirah’s STAY DIFFERENT!”
For Editors
- To watch"The Dream", please click here
- Photo: Burj Al Arab Hotel
- For more photos, visit Jumeirah’s media library at http://media.jumeirah.com
- For more information about “Best of the Burj”, please click here
- For the full list of Burj Al Arab awards, please click here
- For the full list of helipad performances, please click here
- Other videos can be viewed here
For further information, please contact:
Burj Al Arab Marketing & PR Department
Dubai, United Arab Emirates, PO Box 74147
Izabela Hamilton
Tel: +971-4-301-7565
Email: BurjAlArabPR@jumeirah.com
Burj Al Arab Website: http://www.jumeirah.com/burjalarab