Enterprise Rent-A-Car designates Bioline as franchise partner, expanding business to Baltic states
London, December 1, 2014 /PRNewswire/ -- Enterprise Rent-A-Car has designated Bioline as its franchise partner in Estonia, Latvia and Lithuania, the three Baltic states, marking another step forward in the company’s goal to expand its business across Europe.
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Over the past 18 months, Enterprise Rent-A-Car's strategy has been to build a global network to provide high-quality, exceptional service to both business and leisure travelers. The company has expanded its rental network across Western, Northern and Southern Europe, with more than 1,000 branches. By designating Bioline as the franchise partner for the Baltic states, the company is able to serve many businesses that are establishing connections with these rapidly growing economies.
Bioline’s management team has extensive experience in the Baltic car rental market. The company has branches at the key airports in Tallinn, Riga and Vilnius, providing crucial access to major business centers. Bioline plans to expand its network in all three countries.
Since joining the EU in 2004, Estonia, Latvia and Lithuania have achieved steady development, with some regions becoming among the fastest-growing economies in Europe.
Following the franchise agreement, the Enterprise Rent-A-Car brand will be gradually introduced in the Baltic region, with integration plans aimed at bridging the cultural and business gap between the two parties.
Vice President of Global Franchising, Enterprise Rent-A-Car Peter Smith said: “Customer service is at the core of Enterprise’s business values. Throughout our expansion plan, we are committed to partnering with the best companies in each country and institutions that share our values.”
“Bioline operates at all major airports in the Baltic region and is known for its excellent service and values. It is clear that the Bioline team is focused on growth and excited about the opportunities this partnership will bring. We look forward to building a long-term relationship with them, starting with this, to serve customers in these important countries.”
Bioline Chief Operating Officer Michael Kiselov said: “Enterprise Rent-A-Car offers world-renowned best-in-class service and exceptional value to business and leisure travelers looking to rent a car. We are very pleased to become their newest partner and look forward to serving customers as the new Enterprise presence in the Baltic states.”
“The Baltic states have developed very rapidly in recent years, and demand for car rentals in the region has grown accordingly. Therefore, this is the perfect time for us to join the Enterprise Rent-A-Car brand.”
Enterprise Rent-A-Car currently operates in 29 European countries, with more locations set to begin operations in the coming months. In addition, the company has an extensive network in North America and also operates in China.
Enterprise Rent-A-Car is part of Enterprise Holdings. Enterprise Holdings is the largest car rental service provider in the world, headquartered in St. Louis. Enterprise Rent-A-Car has more than 8,600 offices worldwide. Recently, the company has rapidly expanded its brand presence at airports and transportation hubs around the globe, currently operating in over 70 countries.
Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands in the Americas, along with its affiliate Enterprise Fleet Management, offering comprehensive transportation solutions. Enterprise Holdings and Enterprise Fleet Management — which include a wide range of car rental and car-sharing services, commercial truck rentals, corporate fleet management, and vehicle retail — generated $17.8 billion in revenue in the 2014 fiscal year, employed 83,000 people worldwide, and operated 1.5 million vehicles. Enterprise Holdings operates through its regional subsidiaries and is the world’s largest car rental company in terms of revenue, fleet size, and number of employees. Its annual revenue leads the travel industry, surpassing all other car rental companies, most airlines, cruise lines, hotels, tour operators, and online travel agencies.