On November 30, the Xinjiang leg of the “Red Bull Cold Rush Snow Festival” was held with great enthusiasm at the Urumqi Silk Road Ski Resort. Despite the freezing temperature of minus 16 degrees Celsius, the passion of snowboard enthusiasts remained undimmed, with 28 top riders from Xinjiang, Beijing, and other places dressing up to compete in the “Creative Jump Platform Grand Prix,” attracting nearly a thousand snow lovers to gather and watch. Local rider Ji Hongzhe took the championship with his bare-chested “Ruhua” costume, while “Naruto’s Kakashi Hatake” and “Horse Head” also ranked in the top three.
《Touch!” is produced by Red Bull and authentically documents the lives of China’s professional snowboarders, including the full process of Red Bull athlete He Wei practicing the high-difficulty trick Double Cork 900 (a double rotation in the air combined with a double backflip).
With the snow season in full swing, the energy is booming. The Red Bull Cold Rush Snow Festival has hosted three major events in Beijing, Shenyang, and Xinjiang, and also organized viewing parties in 10 cities including Shanghai, Hong Kong, and Dalian, while launching the “Excavator Snow Slope Building Competition.” The Bird’s Nest FIS Freeski Big Air in Beijing on December 5 and the Red Bull Nanshan Open in early January are set to unfold in succession, making this winter increasingly exciting for snow enthusiasts.