HOTELEX Guangzhou 2015 -- Igniting Lingnan Passion, Stirring the Hotel Industry
ShanghaiDecember 4, 2014 /PRNewswire/ -- The Shanghai International Hotel Supplies Expo (HOTELEX Shanghai) has been successfully held for 23 years, and its long-standing history has established its leading position in the hotel supplies exhibition industry. In 2014, HOTELEX made its first cross-regional expansion into the southwest with the successful launch of its sub-event HOTELEX Chengdu. In 2015, building on its foundation in Shanghai and following up with Chengdu, HOTELEX is expanding into the southern market by landing in Guangzhou. Guided by the China Tourism Hotels Association and organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM SINOEXPO) and Guangzhou Zhonglian Industrial Corporation, the "HOTELEX Guangzhou 2015 Shanghai International Hotel Supplies Expo (Guangzhou)" will grandly commence on November 23–25, 2015, simultaneously at the Poly World Trade Center Expo in Guangzhou and the Guangzhou Nantian (International) Hotel Supplies Wholesale Market. Booth sales are now fully underway.
A Commercial Hub in Southern China with Endless Business Opportunities
The development of Guangdong’s tourism and catering industries ranks among the top in the nation. According to statistics from the National Tourism Administration’s website, Guangdong Province has 120 five-star hotels and over 187 four-star hotels. In the first half of 2014, the province’s accommodation industry achieved a turnover of 35.922 billion yuan, a year-on-year increase of 5.8%. During the same period, the province’s catering industry reached a turnover of 147.800 billion yuan, growing by 10.0%. According to data from UHY, from 2015 to 2017, multiple international five-star hotels, including Aloft, Conrad, Park Hyatt, Jumeirah, CTF Tower, and Langham, will open successively in commercial hub Guangzhou. The entire tourism industry chain is demonstrating vigorous growth, providing excellent business opportunities for related sectors such as mid-to-high-end hotel supplies, food and beverages, and hotel construction materials.
Relying on HDD (Shanghai International Hotel Supplies Expo and its associated series of exhibitions), HOTELEX Guangzhou will create a one-stop procurement platform in Guangzhou, covering the entire hotel and catering industry chain in southern China. By integrating resources together with the Guangzhou Nantian (International) Hotel Supplies Market, it aims to bring high-end buyers and quality merchants closer, standardize the market, and benefit the entire industry chain.
Professional Team, Strong Collaboration
Shanghai UBM Sinoexpo International Exhibition Co., Ltd., established in 1998, is a Sino-foreign joint venture of the London-headquartered listed company UBM Group in China. It was jointly formed by Shanghai Huazhan International Exhibition Co., Ltd. (founded in 1992) and UBM Asia Limited. The company has a team of over 400 professionals. The professional team behind HOTELEX Shanghai has extensive experience in organizing exhibitions, and the scale and effectiveness of HOTELEX Shanghai have become an industry benchmark over the past 23 years. The recently concluded 2014 HOTELEX Shanghai featured 19 exhibition halls, attracting exhibitors from over 80 countries across five continents, with more than 2,000 exhibitors and nearly 120,000 professional visitors attending. The procurement volume exceeded 100 million yuan.
HOTELEX Guangzhou adheres to the successful operational model of HOTELEX and the people-oriented development philosophy for exhibitors. It innovates by joining forces for the first time with the Nantian (International) Hotel Supplies Wholesale Market, which is under the same parent company, Guangzhou Zhonglian Industrial Corporation, in a strategic partnership.
Established in 1999, the Guangzhou Nantian (International) Hotel Supplies Wholesale Market covers an area of over 200,000 square meters, with 1,500 shops, supported by 30,000 square meters of warehouse space and 15,000 square meters of covered parking. The market also provides supporting services such as a business center, bank, and freight services.
For this edition of HOTELEX Guangzhou, UBM and Nantian, as co-organizers, are joining hands to deeply develop the southern market. Through seamless integration where exhibits come first, followed by shops, and with exhibition-store collaboration and information sharing, the HOTELEX exhibition is extended to its fullest. This approach amplifies market demand through the expo, allows businesses to more conveniently access first-hand buyer resources, and enables physical stores to further explore customer needs. The Guangzhou exhibition captures the high ground in mid-to-high-end hotel supplies procurement and establishes a high-quality service guarantee system for both buyers and sellers.
Multi-Pronged Promotion, Synergistic Outreach
As a branded exhibition in the industry, HOTELEX not only has a 23-year foundation in Shanghai but has also expanded into the southwestern market hub of Chengdu and the leading Southeast Asian market of Indonesia. The synergy effect demonstrated by the Shanghai, Chengdu, and Indonesia exhibitions will drive the robust development of HOTELEX Guangzhou and future UBM-branded exhibitions in other regions.
HOTELEX Shanghai has invested nearly ten million yuan in marketing, covering subway advertisements in the surrounding areas and diverse digital promotion channels such as WeChat, Weibo, and EDM, ensuring promotions reach audiences both online and offline — a true “all-weather coverage.” HOTELEX maintains long-term, positive relationships with over 150 media outlets from the UK, US, India, Singapore, South Korea, and Malaysia. The exhibition site also attracts numerous well-known domestic and international media for coverage and commentary.
Turning to Chengdu, HOTELEX Chengdu collaborates with nearly 200 media partners, covering mass media, hospitality, food, hotel supplies, cleaning, home management, and property services. Online new media accounts for two-thirds of the total media partnerships, with nearly a thousand WeChat and Weibo posts generating active fan interaction. Chengdu’s exhibition utilizes direct mail to deliver first-hand expo information to over 100,000 local hotels and catering businesses in Chengdu, Sichuan, Yunnan, Guizhou, and Chongqing, while benefiting countless others through mass media such as radio, subways, and television.
Overseas, HOTELEX Indonesia takes full advantage of UBM’s overseas agency network to establish a media relationship web that radiates across the southern hemisphere in Southeast Asia. The speed and depth with which HOTELEX Indonesia expands the Southeast Asian market mark the first step of the HOTELEX brand’s global advancement.
PR Newswire and Shanghai UBM Sinoexpo are sister entities under UBM China. Through PR Newswire’s global news network, real-time information about HOTELEX reaches over 100 countries and regions, making it one of the most powerful promotional tools for HOTELEX due to its speed and wide reach.
In summary, HOTELEX Guangzhou 2015 will leverage the combined promotional efforts of three major exhibitions — HOTELEX Shanghai in April, HOTELEX Chengdu in August, and HOTELEX Indonesia in October — to vividly convey the professionalism and market value of HOTELEX Guangzhou to exhibitors and buyers before, during, and after the event. Through resource sharing among the three expos, over a hundred media outlets, public platforms, and partner organizations will join forces to promote the Guangzhou exhibition, amplifying the influence of HOTELEX Guangzhou, its exhibitors, and event brands.
Competitions Up Close, Brands Without Distance
With the arrival of HOTELEX, the focus will be on exhibition services, visitor experience, and interaction between supply and demand, bringing together international competitions and events in Guangzhou. Exhibitions and competitions complement each other, delivering non-stop excitement.
The coffee competitions are boundless in excitement. The China Regional Selection of the World Barista Championship (CBC) Guangzhou Division, the China Latte Art Championship (CLBC) South China Division, the China Cup Tasters Championship (CCTC) South China Division, and the China Brewers Cup Championship (CBC) South China Division will all be part of HOTELEX Guangzhou, igniting the passion for coffee across southern China.
Top Chinese bartenders will compete live, showcasing dazzling flair bartending skills. The China International Bartenders’ Cup (CMBC) South China Division will cover both traditional and flair bartending, becoming a focal point for domestic liquor industry associations, spirits enthusiasts, distributors, and buyers.
The South China Division of the Shanghai International Trendy Drinks Creative Making Competition will gather grassroots beverage enthusiasts to showcase the latest and most dynamic trendy drinks in history. “I Am the Chef”The South China Division of the Shanghai Baking Masters Competition will present spectacular baking art performances, including chocolate sculpting and sugar art, using creative displays to showcase the endless possibilities of baking, adding a touch of brilliance to traditional baking and allowing more people to enjoy the fun of baking. The South China Division of the Shanghai International Handmade Ice Cream Masters Competition will highlight the unique charm of Italian-style handmade gelato, bringing sweet coolness from Italy.
Guangzhou is also known as the City of Gastronomy. The Guangzhou HOTELEX Celebrity Chefs Show brings the culinary journey back to its roots and essence. Focusing on Cantonese cuisine and promoting the characteristics of Cantonese dining culture, while also looking to global cuisines, the show passionately showcases exquisite cooking skills and creates a series of spectacular gourmet feasts.
The Guangzhou Nantian (International) Hotel Supplies Wholesale Market will work alongside HOTELEX Guangzhou to contribute wisdom and strength toward the future development of the hotel and catering market in southern China. The market’s exhibitions and promotional activities, along with forums on the future development of the hotel supplies industry at HOTELEX Guangzhou, will be top choices for professional buyers.
Booth sales for 2015 HOTELEX Guangzhou kick off
The product categories of HOTELEX Guangzhou 2015 (Shanghai International Hospitality Equipment & Supplies Expo Guangzhou) include: catering equipment, tableware, guestroom electrical appliances and supplies, hotel linens and textile products, hotel IT and security equipment, fitness and leisure entertainment, food and beverages, coffee and tea, baking and ice cream, wine and spirits, hotel construction, hotel engineering, hotel design, hotel cleaning, hotel furniture, and more. Comprehensive and complete exhibition services will be provided to professionals in the tourism, hospitality, and F&B industries from star-rated hotels, high-end restaurants, cafes, bakeries, entertainment venues, as well as distributors, agents, and wholesalers from various sectors including supermarkets and retail chains.