December 6, Beijing – The “5th Canadian Ski Fashion Show,” jointly organized by Tourism Canada and Beijing Nanshan Ski Resort, made its dynamic debut, marking the relaunch of Tourism Canada’s winter-themed promotion campaign in China. The “Ski Fashion Show” is China’s first “snow runway show.” Originating from the opening ceremony of Beijing Nanshan Ski Resort, it has now become an iconic fashion event heralding the start of the Beijing ski season. For the second consecutive year, Nanshan Ski Resort and Tourism Canada have joined forces to showcase the latest trends in winter outdoor sports fashion, helping skiing enthusiasts realize their dream of “traveling across Canada” and allowing more people to experience the breathtaking beauty of Canada’s winter.
Runway Show Scene at the “5th Canadian Ski Fashion Show”
Beyond Alberta, winter in Canada radiates boundless charm and excitement. The online video series “Travel Canada” provides Chinese travelers with an in-depth look at Canada’s scenic landscapes, themed activities, and popular topics of interest, aiming to help more Chinese visitors get to know and fall in love with Canada — and to pack their bags for a trip to Canada right away. Now, by searching #TravelCanada#, you can join the “Capture a Different Winter” online video competition for a chance to win a winter skiing trip to a Fairmont hotel in Canada. You can register and log in using your Weibo or WeChat account on the activity page at www.keepexploring.cn, click “Upload Video,” choose your upload method, and submit your skiing video; alternatively, log in to Sina Weibo, upload your video, add the #TravelCanada# hashtag and tag @TourismCanada; or upload your video via the Meipai app, add the #TravelCanada# hashtag and tag @TourismCanada to participate. The winners of the two grand prizes — “Best Winter Video” and “Best Winter Short Film” — will be determined by public vote, with the former receiving a “Four-Person Canadian Winter Trip” and the latter a “Two-Person Canadian Winter Trip.” In addition, users who invite friends to participate or have voted will receive a Canadian Tourism snowball red envelope, redeemable at the Tourism Canada microstore for products of corresponding value, including the Xplore action DV and winter gear from the renowned Canadian brand Highland Camper.
Want to travel across Canada with the “2014 Nanshan Snow Supermodels”? Follow Tourism Canada’s Weibo, WeChat, and the official event website for the latest updates on the “Travel Canada” program and the “Capture a Different Winter” online video competition. You can also join the winter activities at Beijing Nanshan Ski Resort to experience the thrill of skiing while learning more about traveling in Canada.