Hangzhou, China, December 10, 2014 /PRNewswire/ -- The hotel industry has always been people-oriented, with service as its foundation. Its product design and service processes are all ultimately aimed at the customer. The products and services provided by hotels cover most of human needs, including clothing, food, shelter, and transportation. According to foreign data: 92% of internet users read reviews when choosing a hotel, 89% believe that SNS information influences their purchasing decisions, and 35% of customers have changed their target hotel choice based on information obtained from social media networks.;When a hotel's customer review score increases by one point, its daily occupancy rate rises by 9%.
Influenced by the internet and mobile internet, user reviews have surpassed discount levels to become the second most important factor for consumers when booking hotels. Under these circumstances, Meadin.net has officially launched the Regional Hotel Public Opinion Index (MRHCI) section, with the related page going live on December 1, 2014. Based on monitored data, the page includes three rankings: the Hotel Praise List, the Fastest-Rising Hotels, and the Most Watched Hotels.
At that time, Meadin.net will monitor user review data for hotels in some of China’s more developed hotel industry cities and regions, then organize the monitored data every month and compile the "Regional Hotel Public Opinion Index Report."
In summary, the Regional Hotel Public Opinion Index (MRHCI) monitors user reviews of hotels in a specific area over a certain period of time. The monitoring scope covers all hotels in the region, including hotel groups and independent hotels. Finally, based on the monitored data, rankings are produced to determine the most popular hotels in a given area.
Currently, Meadin.net plans to first monitor the hotel public opinion index in ten cities: Beijing, Shenzhen, Guangzhou, Shanghai, Sanya, Hangzhou, Chengdu, Suzhou, Haikou, and Dongguan. This will provide significant assistance to the development of hotels in these regions. Because through online review data, hotels can manage various aspects such as their product design and service processes, classify and organize the feedback received, and thereby understand the public’s actual perception of the hotel. They can also directly identify the shortcomings and highlights of the hotel’s services and products. Therefore, through this data monitoring report, hotels can keep real-time track of customer online reviews, analyze the strengths and weaknesses of their operations, gain new business insights for the hotel industry, and ultimately help increase hotel revenue.
Meadin Regional Hotel Public Opinion IndexMRHCI Important Notes
The Meadin Regional Hotel Public Opinion Index (MRHCI) is exclusively released by Meadin.net to reflect the user review data of regional hotels on the internet and mobile internet over a certain period of time, providing a reference for enterprises and industry professionals for public opinion monitoring.
Based on the “Meadin Regional Hotel Comment Index Monitoring System” (MRHCIMS) independently developed by the Meadin Tourism Research Institute, it provides a free data analysis service. It aims to monitor user reviews of hotels in a specific area over a certain period of time and produce a list of the most popular hotels in the region.
The Meadin Regional Hotel Public Opinion Index (MRHCI) monitors all types of hotels in the region, including individual hotels under hotel group brands as well as independent brand hotels; monitoring channels include 56 mainstream review websites such as TripAdvisor, Ctrip, Elong, Tongcheng, Meituan, and Dianping.
The monitored data from the Meadin Regional Hotel Public Opinion Index (MRHCI) can directly reflect the shortcomings and highlights of hotel services and products. Hotels can pay real-time attention to customer online reviews, analyze the strengths and weaknesses of their operations, gain new business insights for the hotel industry, and ultimately help increase hotel revenue.
Currently, Meadin.net has launched hotel public opinion index monitoring information for ten key cities including Beijing, Shenzhen, Guangzhou, Shanghai, Sanya, Hangzhou, Chengdu, Suzhou, Haikou, and Dongguan. Stay tuned.
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Meadin Tourism Research Institute
Email: res@meadin.com
Phone: 0571-87672164