During the mild winter season, more than a dozen traditional entrepreneurs visited well-known e-commerce companies in Quanzhou to discuss how to use internet thinking to jointly build a trustworthy business circle. "Such exchanges are beneficial to the establishment of an environment for honest business operations and the digital transformation of traditional enterprises," said a representative from the Quanzhou E-commerce Association. Recently, several students from the Spring Blossom Class of Xiamen University's EMBA program visited Fujian Xunwang Technology Co., Ltd., led by Wang Dongzhu, President of the Quanzhou E-commerce Association. They gained an in-depth understanding of how, in the future, internet platforms can be leveraged to reduce backend supply chain investment and management costs through standardized and centralized approaches, and build a trustworthy business circle in the new commercial era via transparent and visible interconnected platforms.
E-commerce leaders build a trustworthy platform
Traditional industries are now facing various challenges, the biggest of which is the lack of integrity. Wang Dongzhu, who comes from a traditional industry background himself, deeply understands the importance of a trustworthy business environment in the future.
"In the past, I thought products were the most important, then the importance of talent became prominent, and later I felt that platforms mattered more. Now, I believe that the most crucial element in the future will be the ecosystem engineering under a system of integrity," he said. All these shifts are in line with the pace of development in the internet era. Today, in this rapidly evolving digital age, whether it’s products, talent, or platforms, they all gradually converge into one ecosystem—none can be missing. Founded in 2002, Xunwang Technology initially focused on the B2B Global Shoes Network, then expanded to the B2C Taoxie Network that reaches end consumers, and later to the Yipinjia platform dedicated to the backend of product supply chains. The company’s three platforms have now formed the three most critical links in the entire internet ecosystem.
Supply chain integration builds the future together
Currently, the most challenging project under Xunwang is the construction of the Yipinjia system. This is also the largest and most important piece of Wang Dongzhu’s future trustworthy ecosystem puzzle. The development of this platform is inevitably linked to many traditional enterprises, drawing the attention of numerous entrepreneurs who are curious about how the model operates and, more importantly, whether they can participate. "The platform is about providing services—it’s an open door, and everyone is welcome to join in," said Wang Dongzhu.
"This is the first shoe and apparel supply chain integration e-commerce platform in China, and it will become a trusted manager for the shoe and apparel industries in Quanzhou and even the whole country," said Zhuang Weixiong, the person in charge of Yipinjia. Whether you are a supplier or a brand on the supply chain, whether you’re a small enterprise or a multinational giant, you can find the most suitable services here. From raw materials to financial services and production cycles, they will integrate the advanced production experience of leading companies in the industry and build the first national cloud platform for procurement supply chains in the shoe and apparel industry using the latest cloud computing, big data, and mobile internet technologies. Wang Dongzhu said that last year, their Yipinjia platform already achieved hundreds of billions in transaction volume. Based on the volume of transparent and visible orders, they plan to further connect transaction data from the B-end and C-end of Global Shoes Network and Taoxie Network. This will allow the backend integrity evaluation system to form a closed loop, naturally integrating with financial platforms. At that time, data on the procurement of various raw and auxiliary materials, processing procedures, and sales conditions will all be visualized and precise, creating an atmosphere of trustworthy transactions.