Recently, Zhangjiajie’s Bailong Elevator participated in the “Pandora Is Too Far, Zhangjiajie Is Close” tourism product promotion event held in Malaysia. At the event, Lim Siew Khoon, an official from the Penang State Tourism Development Corporation, praised Zhangjiajie’s karst landscape as “the NO.1 in the world” and expressed a desire to maintain a long-term, positive tourism cooperation relationship with Zhangjiajie.


During the promotion event that day, the Malaysian tourism industry highly commended Zhangjiajie for continuously promoting its tourism resources and revisiting the market in Malaysia in recent years. Su Wenjie, President of the Penang Branch of the Malaysian Chinese Tourism Association, said that Zhangjiajie’s real-life “Avatar” wonderland is something everyone yearns to visit. This time, District Chief Chu Xinnian of Wulingyuan conveyed that the core scenic area of Zhangjiajie has begun implementing an annual pass system and off-season discounted ticket policies, which are attractive to Malaysian travel agents. Since winter is the peak travel season for Malaysians, he believes many will choose to visit Zhangjiajie.
At the promotion event, DaTo Albert Tan, Permanent Honorary Advisor of the Penang Branch of the Malaysian Chinese Tourism Association, stated that he warmly welcomes Zhangjiajie to conduct tourism product promotions in Malaysia, and expressed his hope that both sides will work together to expand tourism between the two destinations.