On the afternoon of December 19, the 2014 Golden Ma Awards Ceremony and China (Hangzhou) International E-commerce Marketing Summit were grandly held in Hangzhou. At this annual e-commerce industry event themed “The Next Five Years,” the CAMEL brand won the 2014 Golden Ma Award for Effectiveness in Marketing – Footwear & Bags Gold Prize for its outstanding performance marketing case “Fierce Camel Charges into America — Camel’s Double 11 Hollywood Invasion.” This marks the second time Camel has been honored by the Golden Ma Awards, following last year’s win.
Li Shujun, Head of Apparel Category at Tmall, Discusses New Standards for E-commerce Talent in the Next Five Years
Established in 2013, the Golden Ma Awards has become China’s most influential and authoritative e-commerce marketing award. The winning cases announced on the 19th encompassed the most creative and effective e-commerce marketing initiatives in China for 2014. At the marketing summit, top scholars, entrepreneurs, and marketing experts in the e-commerce industry engaged in active and in-depth discussions on “The Next Five Years of the E-commerce Industry.” “The business model of the industrial era was linear — assembly lines, supply chains… but the future commercial ecosystem will be networked, belonging to an open economy. C2B is the future, and user customization and personalization will become mainstream,” said Zeng Ming, Chief Strategy Officer of Alibaba. As a dominant player in e-commerce apparel, Camel believes it’s hard to predict what the next five years will be like, but only through planning and preparation does the future hold hope. “Camel is ready,” said Wan Guangyu, a representative of Camel at the event.