In 2014, Alex Honnold embarked on his ambitious free solo climbing project, ascending Mexico’s 760-meter El Sendero Luminoso in just over three hours. This thrilling climb, presented by The North Face, created a global sensation with over 3 million views. It reflects the brand’s core philosophy, inspiring people to enjoy the outdoors and challenge their limits.
Audi, Welcome Back (“Race car on the road — Welcome back”)
Higher, the final installment of snowboarder Jeremy Jones’ acclaimed documentary trilogy, is exquisitely shot, showcasing Jeremy’s exceptional extreme sports skills. Higher connects to the previous two films, Deeper and Further, documenting how Jeremy, through sheer determination, pushes his limits and traverses remote routes usually accessible only on foot. The film’s ingenious storytelling perfectly portrays one of the most iconic legends in the history of mountain sports.
First B, an interactive projection booth
The Onefootball Brasil app was developed by Volkswagen for the 2014 FIFA World Cup. Through this free app, Volkswagen delivered a variety of exciting content such as live updates, statistics, polls, and social media to fans. Volkswagen and its 70+ subsidiaries used this most personal medium to share their local marketing activities with users. The main goal of the app was to boost brand awareness.
German Football Association (DFB), Promoting Amateur Football
Retro meets new technology — Over the past 30 years, Prosharp has consistently brought groundbreaking technology to the market. This vintage-style photo captured the brand’s attention from consumers. Moreover, the photo showcasing the company’s innovative history makes people wonder: what will the next innovation be?
Tribesports, Sweat & Save
Eurosport successfully transformed a simple idea into a winning concept, attracting more fans to the channel.
Through the application of new technology, sports enthusiasts can upload and share their real-time comments during major sporting events, expressing genuine emotions. Additionally, Eurosport experts select the top 10 best comments from over 20 different languages of user-uploaded videos. The interaction between sports fans and Eurosport Live truly delivers a zero-distance and personalized experience.
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