Participating in ISPO this time presents an excellent promotional opportunity for NORCO, which has just officially entered the Chinese market. The exhibition theme of "where sports meets fashion" aligns with NORCO's cycling philosophy, and NORCO’s brand-new display bikes along with its unique booth design will offer a refreshing experience, helping to further enhance the international visibility and market recognition of NORCO bicycles.

Since its founding, NORCO has adhered to the core values of listen, innovate and ride, insisting that 100% of its products are designed and tested in Canada. As a result, the brand enjoys widespread acclaim in the industry. NORCO’s participation is expected to inject strong vitality into the bicycle sector.