December 2014 Beijing Regional Hotel Sentiment Analysis Report

    According to the December MCI (Market Insight China) Hotel Sentiment Index for the Beijing area, Beijing Marriott Executive Apartments ranked first with a high satisfaction rate of 97.85%, followed by Yuewei Zhuang Courtyard Hotel, Park Plaza Beijing Wangfujing, Raffles City Beijing, Traders Hotel Beijing Dongcheng, Hilton Beijing Wangfujing, and The Opposite House in 2nd to 7th place, all with satisfaction rates above 96%.

　　1. From December 13–14, 2014, the 2014 Annual Conference of the Real Estate Committee of the All-China Federation of Industry and Commerce was held at Beijing Raffles City Beijing. During the conference, the “Real Estate and Hotel Investment & Financing Forum & Press Conference for the 15th China Hotel Global Forum” was grandly held. [Details]

　　2. Beijing Business Daily reporters learned from the “November 2014 Operation Status of Star-Rated Hotels in Beijing” released by the Beijing Municipal Bureau of Statistics in December that the total revenue of star-rated hotels in Beijing in November was 2.25 billion yuan, down 3% year-on-year. [Details]

　　II. Sentiment Index Analysis of Beijing’s Hotels in December

　　　Click to view the complete list of the December Beijing Regional Sentiment Index Rankings

　　According to the sentiment data index of 50 monitored hotels in the Beijing area for December, the top 20 list features a number of international premium hotel brands, such as Raffles City Beijing, Hilton Beijing Wangfujing, The Ritz-Carlton Beijing, and The St. Regis Beijing. On one hand, the rankings reflect the success of international hotel brands in standing out in Beijing’s fiercely competitive premium hotel market; on the other hand, it also shows that the quality and reputation of international hotel brands are favored by customers.

　　2. In-depth Sentiment Index Analysis of Key Hotels

　　Beijing Marriott Executive Apartments is located at No. 3 Xia Gongfu Street, Dongcheng District, Beijing, right at the north gate. It faces the bustling Wangfujing Street, across from Wangfujing Bookstore and Oriental Plaza. Along Wangfujing Street, there are numerous department stores and shops. It takes less than five minutes to walk to the Wangfujing Snack Street. The location is excellent with convenient transportation. Nearby famous attractions in Beijing include the Forbidden City, Tiananmen Square, Dashilan, and Qianmen. The design is modern and innovative, equipped with high-end and comprehensive facilities.

　　The apartments were newly opened in October 2012, offering various room types including suites, one-bedroom, two-bedroom, and three-bedroom units. The rooms are spacious and fully equipped with kitchens, balconies, dedicated workspaces, safes, large-screen LCD TVs, DVD players, as well as wired and wireless internet connections. There are also meeting rooms of various sizes and an à la carte restaurant.

　　(2) Sentiment Index Analysis

　　In December, the sentiment index of Beijing Marriott Executive Apartments was 97.85. User reviews highlighted the hotel’s prime location, comprehensive facilities, and smart guestrooms.

　　Hotel tester reports mentioned that the hotel offers tranquility amidst the hustle and bustle, with convenient transportation nearby. Wangfujing and Tiananmen Square are just steps away, and the nearby APM Mall offers a wide selection of dining options. For those craving iconic dishes, both Quanjude and Donglaishun can be found in Wangfujing. Couples praised the hotel’s comprehensive amenities — separate toilet and sink, kitchen facilities like those in foreign apartments, and washer-dryers, making guests feel as if they’re staying in their own overseas apartments. Independent travelers noted that the rooms could be controlled via iPad, iPhone, or iPod for smart home features, and especially enjoyed the deep soaking bathtub, which provided a very comfortable bath experience while allowing them to watch TV.

　　Yuewei Zhuang Courtyard Hotel: ★★★★★ (Recommendation Rating)

　　(1) Hotel Overview

　　Beijing Yuewei Zhuang Courtyard Hotel is located at No. 37 Dongsi Sitiao, Dongcheng District, Beijing. It was once the outer residence of Ji Xiaolan (Yun), a talented scholar from Hejian during the Qing Dynasty. The hotel enjoys a prime location and convenient transportation. To the east is China World Trade Center; to the south are Beijing Railway Station and the Wangfujing commercial area; to the west are the Forbidden City, Jingshan Park, and Beihai Park; and to the north are Ping’an Avenue and Lama Temple.

　　The hotel has 42 guest rooms in various categories including deluxe suites, standard rooms, regular rooms, and single rooms. Rooms are fully equipped, offering 24-hour hot water, air conditioning, satellite TV, IDD telephones, and broadband access. The hotel also provides services such as Chinese and Western restaurants, a self-service kitchen, bar, convenience store, and tour center.

　　(2) Sentiment Index Analysis

　　In December, the sentiment index of Beijing Yuewei Zhuang Courtyard Hotel was 96.65. User reviews emphasized the hotel’s rich historical heritage, elegant external environment, and classic Chinese-style design as key factors in distinguishing it from other hotels.

　　Hotel tester reports described the hotel as located in an old alley of a traditional Beijing courtyard on Dongsi Sitiao, surrounded by protected historic architecture. It was formerly the private residence of Ji Xiaolan. Traditional Chinese cultural elements are present throughout the property. Family travelers mentioned feeling pleasantly surprised, enjoying the serene and comfortable environment, and appreciating the tastefully designed small but well-landscaped courtyard with classic Chinese charm. Couple guests said the rooms were spacious and decorated in a classic Chinese style, featuring wooden beds with red canopies, inner and outer room dividers with red curtains, inkstones, decorative Chinese figurines, outer seating areas with tatami mats, porcelain, and Ming-style wooden furniture — all exuding a strong traditional Chinese ambiance.