Beijing, Jan. 8, 2015 /PRNewswire/ -- On Christmas Day, passengers flying with Capital Airlines experienced“a lively round of "Fight the Landlord"”in the air, along with the thrill of winning big prizes.This event was jointly organized by Capital Airlines and Boyaa's "I Love Fight the Landlord" game, marking a bold attempt at building an in-flight product ecosystem and brand marketing. It also represented the "first close encounter" between the aviation and gaming industries, opening a new chapter in in-flight interactive entertainment.
On Christmas Day 2014,aboardCapital Airlines flight JD5181 from Beijing to Lijiang,the classic tune of "Fight the Landlord" rang out,causing a stir among passengers in the cabin. Everyone looked around, wondering what was going on.
Lucky goddess joins the fun, 'Fight the Landlord' brings big joy
In fact, even before boarding, some passengers who followed Capital Airlines’ WeChat service account already knew that today’s flight would feature an event jointly planned by the airline and Boyaa’s "I Love Fight the Landlord," offering not only a unique card game experience but also a chance to meet themysteriouslucky goddess. To win her favor and take home attractive prizes, many passengers had prepared in advance, honing their "Fight the Landlord" skills to shine during the flight.
After the in-flight meal service, the familiar melody of "Fight the Landlord" began playing softly in the cabin. Uninformed passengers showed curiosity and started chatting,while those who had prepared in advance appeared confident.Soon, the flight attendant acting as the event host appeared in the front cabin area and began explaining the details of today’s in-flight activity.
The host explained that there would be a special activity on this flight, but passengers would first need to help find the "lucky goddess" hidden somewhere in the cabin to officially kick things off. As soon as she finished speaking, a young child volunteered and readily accepted the challenge. Within the 60-second countdown, the child successfully found the lucky goddess and alsosmoothlyclaimed a prize.
Young passengers join the game
The host then introduced the rules: any passenger who earned 3,100 points in the game could approach the lucky goddess to receive a scratch card. The scratch card was divided into an in-flight redemption section and an online redemption section, with a 100% winning rate. Prizes in the in-flight sectioncould be claimed directly on the plane,scratched right away. For the online part, passengers would need to download the game app at home to redeem their prizes.
Following the host’s guidance, passengers took out the in-flight entertainment tablets from the pouches in front of their seats and launched the Boyaa "I Love Fight the Landlord" game from the game channel. Just minutes after the activity began, the first group of skilled players who met the award criteria headed to the front cabin to show their scores and boarding passes to the flight attendants and the lucky goddess, claiming their scratch cards. Passengers who won plush toys and U-shaped neck pillows couldn’t contain their excitement, cheering and asking to take photos with the lucky goddess. Dressed as a dealer, the lucky goddess smiled for photos with the winners, creating a warm and joyful atmosphere in the cabin.
Prize ceremony for game winners
“Fight the Landlord” girls and flight attendants take cheerful group photos
This event received strong support from Boyaa’s "I Love Fight the Landlord,"with generous prizes on offer.The prizes prepared by the hostwere said by passengers to be the first they had encountered at an in-flight event, with many vowing to take the grand prize home. Amid the cheerful melodies of the card game "Fight the Landlord," the cabin atmosphere grew increasingly lively, punctuated by cheers of celebration from winners.
After 20 minutes of the activity, most passengers had met the conditions to win prizes and had received their awards, but some prizes remained unclaimed. To ensure as many participants as possible went home with a prize, the flight attendants brought out a lottery box and distributed the remaining unclaimed scratch-card prizes through a draw. The grand prize of a 2,000-yuan flight ticket was also given away via lottery at the end of the event, and was claimed by the fortunate passenger in seat 22A.
“First Close Encounter” – Capital Airlines Trials Internet-Based Concept
The "Boya I Love Fight the Landlord" game introduced during this event is a new type of online game developed based on in-flight internet connectivity, and is also the first Fight the Landlord game in China to be played online during flights. It will soon be available to passengers, making in-flight online gaming a reality.
Capital Airlines, currently experimenting with the concept of internet-based services, is working to reshape how it interacts with passengers. Focusing on O2O (online-to-offline) services, the airline is striving to bring itself closer to travelers and consistently integrating internet concepts into both in-flight service and product design. Aiming to become China’s first internet airline, Capital Airlines hopes to present a fresh face to passengers, one that will be familiar and well-received.