At the start of 2015, the Plant Earth public welfare community joined hands again with Black Sister Plant Toothpaste to launch the “Million People Passing on Plant Positivity” campaign. It called on students to take beautiful photos of plants, add a message about protecting them, share the images on their social media circles, and tag friends to continue the relay upload — spreading goodwill and love for plants to everyone around. The campaign immediately received an enthusiastic response from students and netizens alike, sparking a wave of mass plant positivity sharing across the internet.
