When you're on the road, the urge to shop tends to flood in—dreamy gifts get your blood pumping, and the thrill of maxing out your card is simply indescribable. No matter how convenient online shopping may be these days, there’s still something uniquely exciting about squeezing through crowded malls. Wandering through an unfamiliar city, alongside stylish strangers, clutching your long list of desires, the gift list may be about colorful clothes but also so much more—it’s about love, longing, and the surprises and insights you gain from being on the road. What you truly remember, even from thousands of miles away, is what you hold dear. You’re buying souvenirs, but what you’re really holding onto are the people close to your heart.
Coming to big Shenyang for some serious shopping? You can't miss Hunnan. This is a shopping destination tailor-made for fashion-forward individuals with unique tastes. Every mall here has its own distinctive features and highlights: the all-encompassing outlet malls can satisfy the needs of every family member; Wanda Mall is perfect for the stylish and well-heeled; while Yifeng Shopping is a shopping extravaganza where you can also take a breather, pause to soak in the fashion and attitude of the post-90s generation.
Explore Big Brands at Outlets and Reignite Your Shopping Desire
Hunnan isn’t just a snowy paradise or a food haven—it’s also Shenyang’s most upscale shopping capital.
Of the three major outlet malls offering world-renowned brand discounts in Shenyang, two are located in Hunnan. Among them, The Place Outlet is situated in the Qipanshan Scenic Area Development Zone, within the Hong Kong China Travel Services resort property. It not only adheres to the outlet philosophy of “big brands, small prices,” but also boasts first-class scenery. After indulging in retail therapy, nothing beats sipping coffee by the lake while watching the sunset.
Xinglong Grand Outlet, located next to the Hunnan Olympic Sports Center, innovatively combines outlets with dining, entertainment, hotels, supermarkets, department stores, and home appliances, striving to create Shenyang’s first comprehensive outlet mall—the largest in Northeast China and the most fully equipped in the country. It houses over 50 international first-tier brands, 700 popular international and domestic brands, including GUCCI outlet, AIGNER, Blugirl, CANALI, CINI1827, DANIEL HECHTER, S.T.DUPONT, FERRÉ, and the LT brand collection (which includes over 20 top international labels such as PRADA, MIUMIU, BURBERRY, ZEGNA, FERRAGAMO, TOD'S, ARMANI). With year-round discounts, luxury is always within reach.
In addition, there are outdoor retailers at Yifeng Never Night City, trendy fashion brands at Olympic Wanda Plaza, home furnishing experiences at Red Star Macalline, as well as numerous high-end community shops and boutique stores in premium residential areas—you could easily spend an entire day exploring.
Located in the suburbs, Xinglong Grand Outlet enjoys excellent transportation access. If you prefer low-carbon travel and value efficiency, you can take Metro Line 2 and get off at the “Olympic Sports Center” station to arrive directly.
Enjoy the fresh air near the Olympic Sports Center in Hunnan, stroll leisurely along streets that feel like a European town, snap photos, shop around, and then treat yourself to a variety of delicious food when you’re tired—it’s pure bliss just thinking about it. Xinglong Grand Outlet’s own-brand GUCCI outlet exclusively imports items directly from overseas each season, so the styles are definitely different from those found in typical outlet GUCCI stores. Also worth a visit is UGG, which offers the latest trends, excellent quality, unique taste, and discounts that will make you realize shopping isn’t extravagance—it’s saving.
From restaurants and cafes to kids’ play areas, everything is available. Xinglong Outlet, which integrates eating, drinking, playing, fun, and shopping, is the kind of place that can keep you going all day. It’s now a must-visit trend hub in Shenyang. The only thing to watch out for here is your credit card—don’t let it max out too easily.
Endless Nightlife and 24-Hour Shopping
Strolling around Wanda Plaza is a delightful experience. It’s a shopping center filled with bright sunshine, elegant architecture, and cutting-edge fashion. It encompasses hotels, shopping malls, office buildings, residences, commercial streets, and business hotels, making it a third-generation urban complex that integrates shopping, dining, culture, entertainment, business, and leisure.
With various themed events every season, even every week, you’ll always be in step with the latest fashion trends. Want to be a modern trendsetter? Embark on your dream shopping journey in Wanda’s retail jungle.
By day, it’s a sunlit commercial promenade; by night, it transforms into a bustling nightlife hub.
For young trendsetters, shopping is an essential part of their holiday. Yifeng Never Night City, located on Hunnan Avenue right across from the Olympic Sports Center, is a 24-hour non-stop commercial giant. Its sunken plaza regularly hosts events loved by the post-90s, such as street dance and extreme sports challenges, while the central landscape leisure plaza is another highlight not to be missed.
Yifeng Never Night City provides consumers with round-the-clock services for eating, drinking, playing, having fun, and shopping. Its planning, architectural design, and operational model make it the best example of experiencing Shenyang’s “night economy.”