[Global Shoes Network] While the footwear industry faces a downturn and transitions, Rishenghuang Shoes has remained committed to its core technical expertise. The company focuses on the research, development, and sales of shoe materials, specializing in the manufacturing of special police shoes and safety shoes for nearly two decades. Years of accumulation and solid technology have earned Rishenghuang widespread trust and praise from clients.
Remaining Resilient Amid the Cold Spell Technology Is the Backbone of the Enterprise
Fujian Jinjiang Rishenghuang Shoes Co., Ltd. is located in Jiangtou Village, Chendai Town, Jinjiang City, Fujian Province. Established in 1996, it was the first enterprise in Quanzhou to specialize in the production of special police shoes and safety shoes. The unique attributes and consumer base of these types of footwear demand exceptional technical capabilities. Mr. Ding Tianning, Chairman of Fujian Jinjiang Rishenghuang Shoes Co., Ltd., has been in the footwear industry for over 20 years. With long-term experience and continuous exploration, Rishenghuang’s shoe-making technology has earned a strong reputation in the industry.
Compared to peers, the rubber granules launched by Rishenghuang not only feature ultra-lightweight, wear-resistant, anti-slip, fold-resistant, cold-resistant, soft, comfortable, and low-carbon environmental properties, but also excel in grip and high elasticity. These granules outperform competitors in performance and are relatively more affordable. Additionally, the product is highly flexible, allowing customization according to client needs, eliminating the cost of re-tooling and saving customers money.
A Crucial Year Promotion Is a Top Priority
In Ding Tianning’s plan, 2015 is an extremely important year for Rishenghuang.
With experience and advantages, many customers still associate Rishenghuang primarily with making shoe soles, special police shoes, and safety shoes, unaware that the company now produces excellent rubber granules. In fact, Ding Tianning has promoted the products before, but the results in a certain magazine were underwhelming, which temporarily dampened his confidence in promotion. In today’s market environment where “even good wine needs a good pitch,” Rishenghuang’s most urgent and important goal is to promote its rubber granules. This collaboration with the Global Shoes Network aims to let both existing and new customers know about this new product.
For the new year, Ding Tianning hopes the footwear industry can emerge from the downturn soon and stated that Rishenghuang will continue to stay firmly on the path of specialization and go further.
Related Link: Military and police shoes, as the name suggests, are footwear designed for military personnel during marches and combat. A high-quality military boot must be durable and comfortable enough to meet soldiers’ various needs in harsh combat environments, while also being imposing and aesthetically pleasing to reflect military prestige and boost morale.
Safety shoes are a general term for protective footwear, typically referring to shoes worn in various work settings that protect the feet and lower legs from foreseeable injuries. Safety and protective footwear are high-tech and high-value-added products. Their production process demands high standards for raw materials, auxiliary materials, chemical agents, machinery, and equipment. Currently, many domestic shoe manufacturers of certain scale and quality have turned their attention to the safety and protective footwear market, a sector previously dominated by developed countries.