At 10:30 AM on January 28, 2015, the LOWA “10th Anniversary in China” brand launch event was held on the observation deck on the third floor of the China National Convention Center. This was also the first brand event of the ISPO BEIJING 2015 exhibition.
Fans holding the January 2015 issue of 《Mountain Wilderness - China Outdoor》 magazine asked Gerlinde for her autograph
The ten years since LOWA entered China have been a period of explosive growth for outdoor sports in the country. Together, we have witnessed the vigorous development of China’s outdoor industry, and we look forward to LOWA products bringing better protection and a brighter future to our outdoor pursuits.