From January 28 to 31, 2015, the ISPO exhibition was held in Beijing, where brands under the Swedish Fenix Group—Sweden’s royal-certified brand Fj
During the exhibition, several senior leaders from the Swedish Fenix Group also attended the event, which clearly demonstrates the group's high level of attention to the Chinese market. Mr. Martin Nordin, President of the Fenix Group, was interviewed by CCTV reporters, during which he introduced the company’s global strategic plan for 2015.
Another top-tier outdoor gear brand, Brunton, is globally renowned for its exquisitely handcrafted outdoor precision instruments and compass product lines, and serves as a supplier to the U.S. military. After joining the Swedish Fenix Group, Brunton’s product range has become even more comprehensive, including compasses, telescopes, solar panels, outdoor lighting, and related accessories. The product designs combine aesthetics, portability, environmental friendliness, and durability, with many innovatively designed items that are truly hard to put down.