On January 29, 2015, the renowned Austrian outdoor brand NORTHLAND officially launched its annual brand theme campaign — Hiking Adventure — at the ISPO BEIJING 2015 exhibition. Present at the event were Ms. Yang Yan, Head of the NORTHLAND Brand Department, Mr. Gao Yong, CEO of StoneGrind.com, Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director of Gore’s Textile Division in China, as well as professional leaders from top outdoor clubs nationwide and multiple media journalists, all gathered to witness this grand moment.
Afterwards, Ms. Yang Yan, Mr. Gao Yong, and Ms. Zhang Jingwei jointly activated the campaign installation by tying their shoelaces, symbolizing the concept of the theme campaign and heralding the official start of the journey.
Mr. Gao Yong, CEO of StoneGrind.com, told reporters that StoneGrind.com is committed to promoting the development of outdoor sports and helping outdoor enthusiasts realize their dreams. Through this strong collaboration with the NORTHLAND brand, StoneGrind.com completed the overall planning, design, testing, promotion, and participant recruitment for the campaign. After the campaign, a series of nationwide Hiking Adventure sharing events will also be held.
Ms. Zhang Jingwei of Gore-Tex stated that as a strategic partner of NORTHLAND, Gore will continue to work with NORTHLAND to promote hiking activities and drive industry growth.
The NORTHLAND brand was founded in 1973 by the famous Austrian mountaineer Gerwalt Pichler in Graz, Austria’s second-largest city. Over 40 years of continuous exploration, accumulation, and innovation, NORTHLAND has evolved from a technical brand specializing in extreme rock climbing and mountaineering into a pioneer offering a full range of outdoor products for sports and urban leisure. Today, NORTHLAND has successfully established stores in 38 countries worldwide, becoming an internationally renowned outdoor brand.
Since entering China in 2003, NORTHLAND has consistently upheld technological innovation, creating comfortable and functional products for outdoor enthusiasts, allowing them to experience the freedom that outdoor activities bring.
In 2015, come “Hiking Adventure” with NORTHLAND — embrace the freedom and go with the flow.