Mountain Outdoor is a subsidiary of Beijing Qisu Times Technology Co., Ltd., covering three business lines: e-commerce, chain physical stores, and foreign brand agency. Qisu Times has obtained the authorized distribution rights for nearly 100 domestic and international outdoor brands, and is committed to building the most powerful outdoor e-commerce channel brand in China – Mountain Outdoor. During this ISPO exhibition, outdoor investigators conducted an exclusive interview with Gao Wei’e, the founder and CEO of Mountain Outdoor.
Gao Wei’e and her team
4. We heard that Mountain Outdoor has secured tens of millions in financing. Can you share some details on that?
Mountain Outdoor is dedicated to creating China’s most professional vertical e-commerce platform for outdoor apparel and gear. This clear positioning, along with the company’s consistent business growth rate of over 100% over the past four years, has attracted the attention of many well-known domestic angel investors and entrepreneurs. Most of them decided to invest after our initial meeting, including renowned angel investor Liu Xiaoying, Wang Tong—one of the top ten angel investors in Zhongguancun—Huang Wenhui, Chairman of Aisidi Group, and others who jointly completed Mountain Outdoor’s first round of funding. The company has also made long-term plans for its next round of financing.
5. What changes does Mountain Outdoor have planned for its operations in 2015?
We will continue to operate across the three business lines of e-commerce, foreign brand agency, and physical stores, with a clear focus on rapid expansion of e-commerce. Our vertical outdoor e-commerce platform www.shanmai.cn and agency operations for both domestic and international outdoor brands will be top priorities. Mountain Outdoor aims to break through 100 million yuan in revenue for the first time in 2015. Every employee at Mountain Outdoor will work hard every day toward this shared goal in 2015, striving for our dreams.