Shanghai, Feb. 10, 2015 /PRNewswire/ -- In recent years, with the rapid maturation and widespread adoption of information technology, informatization has become an important engine supporting innovative development in various industries. At the recently concluded 2015 National Tourism Administration Work Conference, "proactively integrating into the internet era and equipping China's tourism industry and social management with informatization" was highlighted and became one of the top ten key tasks for the National Tourism Administration over the next three years. Shanghai Jinjiang International E-commerce Co., Ltd. (hereinafter referred to as "Jinjiang E-commerce"), as the official e-commerce and informatization technology R&D and application platform of the Jinjiang International Group, has since its establishment in 2011, relied on the solid physical industrial resources of the Jinjiang International Group and based on internet innovation thinking, utilized the latest information technologies to revolutionize tourism business models, strengthen the effective utilization and scheduling of resources, and has preliminarily built an intelligent tourism ecosystem aimed at meeting consumers' personalized needs.
At the recently concluded "‘Ask for the Throne’ Tourism Industry Year-End Gala" public selection event, Jinjiang E-commerce also won the "2014 Most Promising Smart Tourism Innovation Award" for its outstanding performance in APP development and application, big data marketing, smart hotel construction, and other aspects of informatization technology R&D and integrated application.
Jinjiang E-commerce Wins "2014 Most Promising Smart Tourism Innovation Award"
Mobile applications are the driving force behind modern corporate informatization. Since its establishment, Jinjiang E-commerce has carefully planned the development strategy for its mobile application system. Since the successful launch of its first self-developed mobile client in 2012, Jinjiang E-commerce has now successfully developed and launched several mobile clients based on iOS and Android operating systems, including "Jinjiang Traveler," "Jinjiang Lixiang," and "Jin Pay," whose functions cover membership services, product bookings, smart applications, and more, effectively meeting users' diverse and personalized needs in the information age.
Big data, as a key supporting technology in informatization construction, has been widely applied in many areas such as marketing promotion and customer care, playing a pivotal strategic role. As the founder and operator of the Jinjiang International Big Data Analysis and Application System, Jinjiang E-commerce established the internationally leading Jinjiang International Big Data Application Platform in 2013. Through this platform, Jinjiang E-commerce has perfectly achieved one-to-one precision marketing and intelligent recommendations oriented by customer needs, and has played a significant role in improving user experience and promoting enterprise optimization and upgrading for Jinjiang International.
The construction of smart hotels, as a successful example of the integrated application of informatization technologies, has become an essential path for the sustainable development of the hotel industry. In 2014, Jinjiang E-commerce successfully launched the first phase of its self-developed Jinjiang International "Smart Hotel" project. Starting from the actual needs of hotel guests, through the integrated application of information technologies such as mobile applications, big data, wireless internet, and multi-screen interaction, this project has created the most personalized O2O tourism information loop for hotel guests. It not only allows guests to experience a brand-new service experience brought by information technology in processes such as obtaining travel information, making travel plans, choosing hotel services, and enjoying hotel leisure life, but also strongly promotes the transformation of traditional hotel service methods towards modern service models.
Innovation is both the responsibility bestowed upon Jinjiang E-commerce by the times and an inevitable requirement of technological progress. Looking ahead, Jinjiang E-commerce will be customer-experience oriented, focus on improving the R&D and comprehensive application capabilities of informatization technologies such as big data, mobile applications, cloud computing, and the Internet of Things in the tourism industry, comprehensively advance the innovative development of informatization construction, and become an important informatization technology support platform for the Jinjiang International Group to achieve its strategic goal of "global layout and transnational operation."