On February 10, 2014, the French fashion outdoor brand Lafuma grandly opened its Tmall flagship store. Over the past year, the brand has stood out in the e-commerce industry with its unique positioning as "the most fashionable outdoor brand," earning widespread recognition from consumers.
Discounts are not limited to just the event day. The promotion runs from February 9 through February 14, showing great sincerity. Customers also don’t need to worry about the Spring Festival holiday affecting courier services—Lafuma offers SF Express shipping for all items during the event, ensuring top-quality products arrive before the holiday.
Additionally, there are surprise gifts for purchases made at the Lafuma Tmall flagship store during the celebration. The first 100 customers who purchase at least two items will receive a Lafuma New Year notebook. The two customers with the highest single orders will receive a signed classic book by globetrotter Gu Yue, Hitchhiking to Berlin. News from other sources indicates that Gu Yue and Lafuma are selecting companions for the 2015 trip "Travel with Me: North America – Caribbean," so special shopping behavior during the celebration might catch their attention.
Since its launch in China on November 19, 2010, Lafuma has been profoundly transforming China’s outdoor scene in its own way. The brand insists on combining design with technology, moving away from the two traditional styles of flashy yet impractical or overly bulky outdoor gear. It helps more people recognize the necessity of outdoor apparel and expands the occasions where such clothing can be worn. Whether it's Li Chen from Running Man or Wang Ning from Traveling Through China, both choose Lafuma as their go-to outdoor gear.
Alongside its high-quality products, Lafuma’s sales network continues to expand. Major shopping malls in key cities across the country now feature Lafuma, and of course, e-commerce is part of that expansion.
Lafuma’s member club activity “Leaves Accompany My Journey” has been running for four years since 2012, covering dozens of stops. During this time, members have explored China’s famous mountains and rivers, even venturing as far as the Alps in Europe. Lafuma also supports brave individuals challenging themselves by climbing Africa’s highest peak, Mount Kilimanjaro.
We believe Lafuma will continue to stride forward vigorously along these paths. The upcoming one-year Tmall anniversary celebration is destined to become a milestone frequently mentioned in the future.