On January 29, 2015, Beijing Yueou New Sports Development Co., Ltd., together with its represented American rising outdoor gear brand Boreas “God of the North Wind,” held the brand’s China launch event at the ISPO BEIJING 2015 exhibition at the China National Convention Center. This brand launch marked Boreas “God of the North Wind” officially entering the Chinese outdoor products market. Beijing Yueou New Sports Development Co., Ltd. is an industry-leading company engaged in the operation and cultural promotion of new sports brands, covering new sports brand and product operations, e-commerce, new sports media, and new sports events. It is also the sole strategic partner of the OAKLEY brand in China.
Boreas “God of the North Wind” focuses on a lifestyle and way of movement known as Adventure Travel, or adventure-style travel. With the ambition of being a market changer, Boreas perfectly blends design, functionality, and value, and continuously strives to meet the needs of every outdoor sports enthusiast with a passion for exploration. Whether commuting, hiking and mountaineering, or embarking on adventures around the world, Boreas brand products will accompany you in expressing your individuality, exploring the unknown, and delivering an ultimate user experience.