From January 29 to 31, 2015, Shenzhen Himalaya participated in ISPO BEIJING 2015, the Asian Sporting Goods Exhibition, with multiple brands under its umbrella presenting a fresh new image. Black Diamond
Since January 12, 2015 — the global leading brand in professional running gear, NATHAN, announced its partnership with Shenzhen Himalaya Trading Co., Ltd. The brand made its public debut at the Running Zone of ISPO BEIJING, simultaneously launching the “Trail Running China” project. “Running” has become one of the key highlights of this year’s ISPO BEIJING, and with the booming domestic running market and rapidly growing product demand, NATHAN’s entry has undoubtedly been the biggest spotlight in the Running Zone of the exhibition. Its unveiling has garnered widespread attention and praise from professional attendees. The “Trail Running China” project aims to explore a variety of off-road running routes through a series of trail running expeditions, helping runners create their own unique trail running experiences and competitions. By building the “Trail Running China” exchange platform, the initiative seeks to discover, document, and share trail running routes, thereby diversifying the trail running experience and promoting the multifaceted development of trail running as a sport, ultimately advancing the broader running movement.