Shanghai, February 16, 2015 /PRNewswire/ -- Organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd.,the 24th Shanghai International Hospitality Equipment & Supply Expo (HOTELEX Shanghai) will take place from March 30 to April 2, 2015, at the Shanghai New International Expo Centre in Pudong, Shanghai, covering a total exhibition area of 200,000 square meters. It is currently one of the largest, most influential, and highest-quality hospitality and catering expos in China.
HOTELEX Shanghai comprises thirteen themed exhibition zones: foodservice equipment, tableware, hotel linen & textiles, guestroom amenities, hotel IT & security equipment, fitness & recreation, food & beverages, coffee & tea, baking & ice cream, wine & spirits, hotel design, hotel architecture, and hotel engineering, providing a one-stop sourcing platform for professionals in the hospitality and catering industry.
In this ever-evolving world of wine, China is crafting its own grand palace at its own unique pace. According to statistics, last year China imported a total of 370 million liters of wine, with the total value of imported wine reaching $1.55 billion, an increase of 5.47% year-on-year. Currently, the total consumption value of the domestic red wine market has reached 46.3 billion yuan, and it is projected that the total consumption value of the red wine market will reach 93.8 billion yuan in2017, representing an increase of 102.5%. Meanwhile, China's spirits consumption accounts for 25% of the world's total spirits consumption, making it the largest spirits-consuming market in the world. The huge demand in the consumer market requires a robust platform to integrate alcoholic beverage resources, and thus the Wine & Spirits section under HOTELEX Shanghai was born.
2015 Shanghai International Spirits Fashion & Lifestyle Expo
Highly Professional & Elegantly Crafted
In today’s society, whether it’s wine, spirits, beer, or various types of premium water, all have gained the favor and pursuit of white-collar workers and high-end consumers in China. As consumers gradually gain a better understanding of beverage culture, more and more people are developing a taste for diverse flavors, making China’s beverage market vibrant. The diversity and broadness of the consumer base reflect the charm of imported beverages and the solid marketing efforts behind them. Under the continuous influence of imported brands, Chinese beverage culture is gradually forming its own exotic flair and romantic, refined cultural essence.
The 2015 Wine & Spirits Show will grandly unfold in Hall N1, featuring a wide range of exhibits including: wine, spirits, beer, Baijiu (Chinese liquor), Huangjiu (yellow wine), liqueurs, cocktails, premium water, alcoholic beverages, wine cabinets, barware, bartending equipment, and many other products, aligning with the current structure of the beverage market. As one of the themed exhibitions under HOTELEX, the Wine & Spirits Show has built a reputation in the industry for its professional and personalized procurement model, consistently offering a high-end, innovative one-stop service experience. Its unique appeal attracts exhibitors, professional buyers, and enthusiasts from around the globe, and also provides experts in wine and spirits with cutting-edge knowledge. At the 2014 show, over 100 quality exhibitors showcased products from more than 1,000 renowned wineries and premium imported spirit brands from over 60 countries and regions.
The Wine & Spirits section continues to collaborate with leading beverage companies. As of press time, confirmed participants include: Edrington China Limited, Bacardi-Martini (Shanghai) Trading Co., Ltd., Borie-Manoux (China) Co., Ltd., Zhuhai Aitepusi Trading Co., Ltd., Shanghai Heqin Economic & Trade Co., Ltd., Shanghai Shenmei Beverage & Food Co., Ltd., Shanghai Yazhong Trading Co., Ltd., Shanghai Laibao Brewery Co., Ltd., Shanghai JinTuotex Co., Ltd., Tsingtao Douglas Spirits Co., Ltd., Huiquan (Shanghai) Spirits Trading Co., Ltd., and Moët Hennessy Diageo China Ltd. (Shanghai), among others. Numerous prestigious and well-known enterprises and brands in the global wine and spirits industry have joined forces for the 2015 HOTELEX.
Stage shows and gourmet feasts—unparalleled competition and indulgence await!
In addition, leveraging the strong foundation of HOTELEX and its own professional resources, the Wine & Spirits Show hosts several skill-and-art-integrated events: Chef Show & Premium Wine Tasting, China International Bartenders’ Battle, and pre-event Bartending Master Classes held across the country. These activities fully cater to the needs of consumers and professionals at different levels, showcasing the infinite charm of the Wine & Spirits Show.
2015 HOTELEX Chef Show & Premium Wine Tasting
HOTELEX will gather a high-level team of master chefs from top countries such as Italy, France, and Japan, delivering exquisite culinary performances and creating spectacular gourmet feasts for the audience throughout the exhibition. At the event venue (Hall N1), daily themes based on diverse ingredients organically blend the culinary cultures of different countries with the art of fine wines. There will also be premium wine tasting areas paired with exquisite dishes, highlighting the essence of food and wine pairing culture—truly a "master chef & premium wine show" that excels in color, aroma, taste, presentation, and concept.
2014 HOTELEX Chef Show & Premium Wine Tasting Live Scene
The 4th China International Bartenders’ Battle
Also taking place in Hall N1 is the China International Bartenders’ Battle (CMBC), a professionally competitive event jointly organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., the authoritative China Bartenders’ Club, and the Hong Kong Bartenders’ Association. Covering both traditional and flair bartending, the competition aims to become a fair, international-scale bartending event in the industry. After three successful editions, the CMBC has not only garnered sponsorship support from renowned domestic and international companies and brands (BACARDII, BOLS, BOLS Genever, RON BARCELONAO, GIN MASTER'S, Evan Williams, Hayman’s Gin, Dekuyper, STOLICHNAYA, Grand Marnier, LUXARDO, MANCINO VERMOUTH, MONIN, Schweppes, BAR BIBLE, fresh juice, Luminarc, Drinks INTERNATIONAL, etc.), but has also successfully attracted growing numbers of professionals to attend and participate.
By hosting this international bartending competition, the organizers aim to train and inspire talented bartenders, enhance their skills and vision, and create the “bartenders of this era.”
The 4th China International Bartenders’ Battle
Exhibition Booths/Visitor Enquiries
Ms. Vicky Shi, Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
Tel: +86-21-33392245
Email: vicky.shi@ubmsinoexpo.com
Media Inquiries
Mr. Jowis Shi, Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
Phone: +86-21-33392200
Email: jowis.shi@ubmsinoexpo.com