2015Year3Month12Day, Sony(China)Co., Ltd. held an event in Beijing to celebrate the“Handycam 30anniversary―of Sony camcorders and4KImaging Day, displaying its 2015 spring product lineup, which includes entry-level”camcorders and4Kmodels, as well as the newly introduced2015springHandycamproducts, along with the latest4K“Action Cam” wearable camera. After30years of innovation, from the earliest tape-based camcorders to today’s user-friendly4Kmodels, SonyHandycamhas consistently led the industry, prioritizing user needs and continuously delivering home camcorders with better performance, richer features, and enhanced portability. This time,Handycamthe new models further achieve4Ka more compact size and greater ease of use, while incorporating new software and hardware featuresto further enhance the4Kshooting experience for consumers. The new “Action Cam” line not only enables4Krecording but also features significant functional expansion through added new capabilities and compatibility with third-party accessories, making the products more convenient and enjoyable to use. The new Sony4K-equippedHandycam and Action Cam series camcorders will offer consumers even more4Kchoices in recording equipment. Through this series of4Kproducts and solutions, Sony aims to lead the personal video recording field into a new era of4Kimaging experiences.
Incredibly captivating4Kimagery4KThe resolution of the video is3840×2160, which is1920×1080times that of high-definition resolution (4), delivering a remarkably significant improvement in image detail. Currently, as4KTVs,4Kmonitors, and high-resolution computers continue to become increasingly widespread,4Kthe market demand for camcorders is also rising sharply in tandem.
The newSony4Kcamcorders allfeature1/2.3-inchExmor R CMOSimage sensors and can shoot footage inXAVC Sformat at4Kresolution. ShootingXAVC Sformat3840×2160/30Pvideos allows a maximum bitrate of approximately100Mbps.XAVC SThe recording format is a consumer-grade high-definition video format derived fromXAVC, utilizing longGOP(group of pictures) andMPEG-4 AVC/H.264encoding compression for video, while supporting linearPCMcompressed audio. It extends the4Kvideo recording time and leaves ample room for post-processing.
4K“Coolpix”, with further enhanced image stabilization performance
“Coolpix”Since its launch, the product series has consistently enjoyed strong popularity among consumers. This time, Sony’s newly released flagship4Kvideo-shooting-capable“Action Cam”new modelFDR-X1000Vhas undergone numerous upgrades in various aspects.
“The Action Cam”FDR-X1000Vis equipped with aBIONZ Ximage processor that delivers powerful image processing capabilities, supportsXAVC Sfile formats, and can shoot100Mbpshigh-bitrate30fps4K4Kvideos. Additionally,FDR-X1000Vit can also record slow-motion footage at up toXAVC Sframes per second240fps(at1280×720the specified resolution), which can be played back at a slowest speed of101/8x in post-production editing, capturing even the subtlest details in dynamic scenes—such as every individual splash of water.
Thanks to the enhanced performance of the newBIONZ Ximage processor,FDR-X1000Vits electronic stabilization has been further improved, ensuring stable and smooth footage even when shooting intense activities such as skateboarding, cycling, or motor racing.
The Carl ZeissTessarlens provides theFDR-X1000Vwith an ultra-wide viewing angle of approximately170°and a bright, large aperture ofF2.8, enabling users to capture high-quality images rich in detail and vibrant in color, even in complex environments. When the enhanced electronic stabilization function is activated, the field of view becomes120°to the front.
In addition to the upgraded core performance, the new “Action Cam” also offers a variety of practical features, such asloop recording, allowing users to set the desired duration for loop overwrite (including5minutes,20minutes,60minutes,120minutes, and unlimited options).
4K“Coolpix” Manual Control at Your Fingertips
“Coolpix”FDR-X1000Vfeatures comprehensive manual configuration capabilities, allowing users to adjust the camera according to specific shooting conditions so that it can better adapt to ambient light levels and color temperatures. This results in video footage with more accurate exposure and color reproduction. Fine-tuning can even synchronize the exposure and color performance across multiple devices, reducing the workload during post-processing color grading. Additionally, you can useburst mode and the Sports Shooting LE functionto capture stunning moments.
4K“Coolpix”More Efficient Monitoring, Easier Shooting
Sony has specially developed a wrist-mounted real-time monitor“for the”CoolpixRM-LVR2series of wearable cameras, which not only offers5multi-camera monitoring functionality—allowing you to monitor up todevices simultaneously—,RM-LVR2but also provides practical features such as time-lapse recording, timecode, user bits, loop recording, playback,/deletion, white balance,/and exposure control. This not only delivers a convenient and intuitive user experience but also helps advanced users overcome the challenges of complicated pre-setup procedures and multi-camera footage synchronization.
Users can also remotely control the camera via a mobile smart devicePlayMemories Mobile(PMM)app. The latest version of thePMMapp also supports real-time monitoring for up to5cameras. If your phone supportsNFCfunctionality, simply tap your phone against the camera to establish a connection.
In addition to supporting4Kresolution on its flagship modelFDR-X1000VSony has also introduced another“Action Cam”wearable camera.HDR-AS200VCompared to the former model, this version only lacks4Kvideo recording functionalityXAVC Sand slow-motion shooting in certain formats, but is otherwise identical, boasting enhanced electronic image stabilization, loop recording, manual controls, and other powerful features.
A more comprehensive product solution
As a leading brand in the camcorder industry, Sony not only focuses on key aspects such as image quality and product durability, but also actively optimizes its products and solutions across all usage scenarios to enhance the overall user experience. In terms of external storage,2015this year Sony’s imaging products will introduce a new data storage method using Xiaomi routers as storage devices, with initial support available on SonyHandycamand “Action Cam” series camcorders. ThroughUSBwired andWiFiwireless connections,*Sony users can transfer video files shot on theirHandycamand “Action Cam” cameras to Xiaomi routers, making data storage and backupmore convenient.
In terms of cross-domain product solutions, to meet the growing demand from aerial photography enthusiasts,, at this event Sony also showcased a new aerial photography solution based on the “Action Cam” wearable camera. The new model’s excellent image stabilization technology supports direct connection between the camera and drones; at the same time, Sony also demonstrated connection solutions for drone aerial photography through third-party gimbal partnerships and DJI Innovations (DJI).
*Currently, onlyUSBconnection methods are supported,WiFiwith additional methods to be introduced later.
Compact4Kand pioneering, effortlessly capturing stunning imagery
The portable4Kcamcorder’s flagship model, theFDR-AXP35,adopts a1/2.3-inch206015 million effective pixelsExmor R CMOSimage sensor, Carl・ZeissVario-Sonnar T*lens andBIONZ Ximage processor.FDR-AXP35Compared to high-end modelsFDR-AX100E, its size has been reduced by approximately34%, and its weight is about76%of the latter, making its portability highly prominent, which is very suitable for general users.
It delivers stable and effortless shooting experiences for family users.
To address the non-negligible issue of image shake during video recording, Sony has adopted Steady Optical Stabilization technology in theFDR-AXP35, which can effectively reduce image shake in situations such as telephoto shooting, motion scenes, and uneven terrain, ensuring that the recorded footage remains clear and stable.
To help ordinary users overcome issues such as monotonous shooting methods and dull content, Sony has added a multi-camera connection shooting function to theFDR-AXP35, enabling one person to operate multiple cameras simultaneously.
Provides thoughtful auxiliary design for consumers
FDR-AXP35is also characterized by detailed auxiliary features, such as a built-in projection module that can display images in real time. This projection module can project up to a maximum size of100inches with a brightness of50lumens, allowing users to share joyful moments with family and friends anytime, anywhere. Moreover, the projection function is not limited to playing back footage stored in the camera, but can also play content from smart mobile devices,Play Stationhome entertainment terminals, or computers.FDR-AXP35It also features a built-in electronic viewfinder with significantly improved resolution, offering a more comfortable framing experience.
More suitable for general users,4Kthe camcorderFDR-AX30
is a more basic product compared to the feature-richFDR-AXP35,FDR-AX30and comes with a more affordable price tag.FDR-AX30It also adopts2060million effective pixelsExmor R CMOSimage sensor, Carl・ZeissVario-Sonnar T*lens andBIONZ Ximage processor can shoot30fps,100Mbpsbitrate4Kvideos, also featuring steady optical image stabilization. Its basic performance is on par withFDR-AXP35, only without the built-in projector module and built-in electronic viewfinder. Additionally, theFDR-AXP35sold as a bundle comes with twoNP-FV70lithium-ion batteries, FDR-AX30the bundle includes oneNP-FV70.
As a company that has simultaneously led trends in both professional filmmaking equipment and home consumer camcorders, Sony has continuously strived for innovation, establishing aHandycamhome camcorder product line capable of sustaining30years of excellence. Since its launch in1985, the evolution of theHandycamhas almost mirrored the entire history of home camcorder development. A full30years ago, a camcorder weighing less than1kg—the pioneering――Handycam—made its debut, bringing camcorders into the home market;CCD-M8made its debut, bringing cameras to the home market;1989, in6, the passport-sizedCCD-TR55, with its record-breaking portability, broke sales records;790gset sales records with its record-breaking portability;1995, in9, the world’s firstDVformat portable camcorder, theDCR-VX1000, was released, offering picture quality comparable to professional-grade equipment.2001year10month, the tape-based, onlyMICROMVgrams in weight, internet-capable model310gwent on sale;DCR-IP7In2011year,Handycam's first home-use3DcamcorderHDR-TD10Emade a stunning debut, quickly bringing the joy of3Dvideo recording to the enthusiast community. From its initial goal of miniaturizing and domesticating camcorders, to now achievingstandards for both home and wearable cameras, Sony has always put users first, providing consumers with a high-quality experience. Sony looks forward to maintaining innovative vitality together with consumers and continuing to write the4Klegend.HandycamThe newly released
camcorder models will be launched one after another in the near future. For more product details or to place an order, please visit the official Sony online store (4) or follow Sony’s official Weibo accountwww.sony.com.cn/storeSony Imaging Circle ( @).http://e.weibo.com/diclubsony).