Recently, the French fashion outdoor brandLafumaonce again announced its collaboration with the Gore-Tex "Outdoor Dreams Come True" event and launched the Hummingbird sub-event, making a significant contribution to helping outdoor enthusiasts better experience outdoor activities.
In fact, sinceLafumathe brand2010officially entered the Chinese market at the end of the year, it has been the sponsor of the "Endless Experience" — Gore-Tex "Outdoor Dreams Come True" event for4consecutive years. This persistent collaboration also reflects from another perspective thatLafumathe brand, after entering China, has an industry mission of "doing first, profiting later," a sense of responsibility that many brands lack.
It is understood thatLafumathe decision to sponsor the Hummingbird sub-event this time was made with unique considerations. Nowadays, whether in professional or casual outdoor settings, photography has become an essential element, with images captured by cameras and smartphones serving as the best medium for outdoor activities.LafumaAlways advocating stylish and tasteful outdoor living, beautiful photos align perfectly with this philosophy. It is believed that the Hummingbird sub-event will also become the most fashionable highlight of this event.
In fact,Lafumathe collaboration between1990and Gore-Tex has a long history. InLafuma, the two parties jointly launched the firstGore-Tex product in the brand's history.Sangar”. The selling price at that time was equivalent to less than150euros, with200，000items sold. This strong start to the collaboration laid a solid foundation for future partnerships between the two parties.LafumaThe collaboration with Gore also extends to the fact that a large number of their products useGORE-TEX.WIND STOPPERLafuma更是从上世纪90年代开始便与戈尔公司共同开发可再生面料，为全球二氧化碳和垃圾的削减做出了一定贡献。正因为有这样许多良好的基础才使得如今在中国大陆的合作，几乎不需要适应期。
体验无止境――戈尔特斯!"户外梦想实现活动，源于戈尔公司的辛普顿・特尔曼（Shipton Tilman）探险基金奖。艾瑞克・辛普顿（Eric Shipton）被登山历史学家们誉为“珠峰的无冕之王”，他发现了珠峰南侧的登顶路线，在非洲、印度、喀喇昆仑山脉及巴塔哥尼亚高原也都有开拓性的探险和攀登壮举。为秉承辛普顿的探险哲学，去攀登、探索、发现地图上的空白点，美国戈尔公司设立了以辛普顿及其伙伴特尔曼名字命名的辛普顿・特尔曼（Shipton Tilman）探险基金奖。自2007Since 30, Gore has launched the "Endless Experience – The Gore-Tex 'Outdoor Dreams Come True' Campaign" for the vast number of outdoor sports enthusiasts in China.
The 9th edition of the Gore-Tex "Outdoor Dreams Come True" Campaign not only retains the option for outdoor enthusiasts to submit proposals via computer, but also adds a mobile application platform, enabling interaction anytime, anywhere, and enjoying outdoor fun.
To ensure your adventure isn’t compromised, good outdoor gear is essential. If you can’t wait for the campaign prizes, you can also visitLafumaofficial Tmall flagship storehttp://lafuma.tmall.comto find your favoriteLafumaand the latest products co-launched with Gore-Tex. Moreover, to complement this campaign,Lafuma the Tmall flagship store is offering significant promotions onG-TEXproducts.