Recently, the French fashion outdoor brandLafumaonce again announced its collaboration with the Gore-Tex "Outdoor Dreams Come True" event and launched the Hummingbird sub-event, making a significant contribution to helping outdoor enthusiasts better experience outdoor activities.
In fact, sinceLafumathe brand2010officially entered the Chinese market at the end of the year, it has been the sponsor of the "Endless Experience" — Gore-Tex "Outdoor Dreams Come True" event for4consecutive years. This persistent collaboration also reflects from another perspective thatLafumathe brand, after entering China, has an industry mission of "doing first, profiting later," a sense of responsibility that many brands lack.
It is understood thatLafumathe decision to sponsor the Hummingbird sub-event this time was made with unique considerations. Nowadays, whether in professional or casual outdoor settings, photography has become an essential element, with images captured by cameras and smartphones serving as the best medium for outdoor activities.LafumaAlways advocating stylish and tasteful outdoor living, beautiful photos align perfectly with this philosophy. It is believed that the Hummingbird sub-event will also become the most fashionable highlight of this event.
In fact,Lafumathe collaboration between1990and Gore-Tex has a long history. InLafuma, the two parties jointly launched the firstGore-Tex product in the brand's history.Sangar”. The selling price at that time was equivalent to less than150euros, with200,000items sold. This strong start to the collaboration laid a solid foundation for future partnerships between the two parties.LafumaThe collaboration with Gore also extends to the fact that a large number of their products useGORE-TEX.WIND STOPPERLafumaand even dates back to the last century90Since the [decade] began, it has been working with Gore to develop renewable fabrics, making a certain contribution to the reduction of global carbon dioxide and waste.It is precisely because of these solid foundations that cooperation in mainland China today requires almost no adjustment period.
Experience the Unlimited – Gore-Tex!'s 'Outdoor Dreams Come True' campaign, originating from an idea by Mr. Stinton Terman of the Gore company,Shipton Tilman) Exploration Fund Award.Eric Singleton (Eric Shipton) Acclaimed by mountaineering historians as the “uncrowned king of Everest,” he discovered the southern route to the summit of Mount Everest and also achieved pioneering expeditions and climbing feats in Africa, India, the Karakoram Range, and Patagonia.To uphold Singleton's philosophy of exploration—climbing, discovering, and finding the blank spots on the map—the American company Gore established the Singleton-Terman Award named after Singleton and his partner Terman.Shipton Tilman) Exploration Fund Award.Give2007Since 30, Gore has launched the "Endless Experience – The Gore-Tex 'Outdoor Dreams Come True' Campaign" for the vast number of outdoor sports enthusiasts in China.
The 9th edition of the Gore-Tex "Outdoor Dreams Come True" Campaign not only retains the option for outdoor enthusiasts to submit proposals via computer, but also adds a mobile application platform, enabling interaction anytime, anywhere, and enjoying outdoor fun.
To ensure your adventure isn’t compromised, good outdoor gear is essential. If you can’t wait for the campaign prizes, you can also visitLafumaofficial Tmall flagship storehttp://lafuma.tmall.comto find your favoriteLafumaand the latest products co-launched with Gore-Tex. Moreover, to complement this campaign,Lafuma the Tmall flagship store is offering significant promotions onG-TEXproducts.