Blue skies stretch far, green grass spreads wide, the heavens are lofty and the clouds vast, the air is fresh and clean...
Its extraordinary vitality, boundless generosity, and a character that is both stubborn and tender leave every visitor reluctant to leave...
This is the Yili Ranch in Inner Mongolia. The beautiful grassland has nurtured countless lives and selflessly offers all it has to people.
This is also the filming location for the second season of Dad, Where Are We Going? and serves as the premium raw material source for the Yili Group.
On March 17, 2015, with the launch of the Yili Ranch’s new “Zhēnxiān” premium ice cream product line, a brand-new “pure nature journey” offering an intimate experience with this beautiful grassland was fully launched.
(“Zhēnxiān” Ice Cream Product Series)
In order to keep pace with the high-end and segmented development trends of the frozen dessert industry, the “Zhēnxiān” series of ice cream products targets the core demographic of women aged 25–35. This new product line specially introduces three cup-style “Zhēnxiān” flavors: vanilla, cream walnut, and tiramisu, along with two stick-style flavors: pure original and beloved strawberry, to meet consumers’ various taste preferences and needs. Among them, the “freshly made whipped cream” process, completed in under eight hours, becomes the biggest selling point of Zhēnxiān products.