The mobile internet market remained bustling in March. Whether it was the recently concluded Apple Spring Event or the diverse offerings at MWC earlier in the month, major brands pulled out all the stops to capture consumer attention and strive for a strong start in 2015. The Qingcheng VOGA V1, the company’s first outdoor sports smartphone launched in January, has been wildly popular among outdoor sports enthusiasts.
On March 17, Qingcheng Mobile held a VOGA V1 product experience event at the Beijing Outdoor 8000M Restaurant. Over 20 media representatives from the technology, outdoor, travel, and fashion industries, along with more than 30 outdoor enthusiasts, gathered to share insights on outdoor activities and personally experience the VOGA V1, a powerful tool for outdoor adventures.
The pre-order walnut-smashing campaign held during the initial launch of the Qingcheng VOGA V1 once went viral online, earning the device the nickname “the walnut smasher.” At this experience event, the organizer Qingcheng Mobile also prepared walnuts for attendees to witness the phone’s rock-solid durability, adding a fun and lively atmosphere to the event.
Define the product first, then find the consumer group.
Make smart hardware better serve users.
Nowadays, more and more smartphone users have become “phubbers.” “Technological progress should bring people a healthier lifestyle, not addiction to electronic devices,” said Wang Xun, CEO of Qingcheng Mobile, during the launch event. “Advocating a return to a simple, unspoiled way of life, away from the modern industrial society, is the philosophy behind Qingcheng’s creation of the VOGA V1 — focused on ‘outdoors, sports, health, and safety.’ Allowing users to record their outdoor moments with the VOGA V1 and better enjoy the outdoors is how information technology and mobile connectivity can truly serve users.”
It is precisely this vision of changing people’s lifestyles that motivates Qingcheng Mobile to create better outdoor sports products. In the vast outdoor sports market, Qingcheng has its own positioning — as the largest domestic brand producer of high-tech smart handheld equipment. As the first product in its foray into the outdoor sports market, the Qingcheng VOGA V1 also defines new business rules for the community era — using the community to define users, managing the community to uncover extended needs based on the core product. This approach differs from the product-first mindset of the industrial age — defining the product first, then finding the consumer group, and only then managing users.
The launch of the Qingcheng VOGA V1 marks the beginning of Qingcheng Mobile’s efforts to provide better services for outdoor sports enthusiasts. In the future, Qingcheng Mobile will continue to refine its offerings and provide more outstanding smart hardware for outdoor enthusiasts. It is reported that the Qingcheng VOGA V1 product experience events will also be held in major cities across the country, allowing more outdoor sports fans to experience the product and hopefully inspiring more people to embrace the outdoor sports lifestyle.