On March 18, the signing ceremony of the cooperation between Yixing Municipal Bureau of Tourism and Gardens and Tujia.com, themed “Intoxicated by Pottery in the Pottery Capital, Find Tujia Along the Way,” as well as the national launch event of Tujia’s first entry into a high-speed rail transportation hub, were held at the Yixing Municipal Government Conference Center. The two parties joined forces to create a new model of leisure travel and vacation—“Intoxicated by Pottery in the Pottery Capital, Find Tujia Along the Way”—through comprehensive strategic resource collaboration. This initiative responds to current market demands, aligns with innovative management needs, integrates resource promotion efforts, and packages product sales strategies, marking a new breakthrough in Yixing’s leisure vacation tourism accommodation services.
The signing ceremony was hosted by Yixing Municipal Bureau of Tourism and Gardens and Tujia.com, and organized by DJ Global Consulting Group, Yixing Tourism Industry Group, and China Leisure Tourism Culture Research Center. Attendees included Yin Zhihua, Vice Mayor and Party Group Member of Yixing Municipal People’s Government; Wang Zhongdong, Director of Yixing Municipal Bureau of Tourism and Gardens; Luo Jun, Co-founder and CEO of Tujia.com; Jia Yunfeng, Director of China Leisure Tourism Culture Research Center and DJ Global Consulting Group, as well as representatives from leading tourism enterprises in Yixing and over 100 media representatives.
Event concluded: Leaders and guests took a group photo
Meanwhile, Mr. Yin Zhihua, Vice Mayor of Yixing Municipal People’s Government, and Mr. Wang Zhongdong, Director of Yixing Municipal Bureau of Tourism and Gardens, expressed their welcome for tourism professionals from all sectors to actively participate in the development of Yixing’s tourism industry and contribute to its progress.
Yixing Municipal Bureau of Tourism and Tujia.com have joined hands to become strategic partners. One is a tourism city with outstanding resource advantages, and the other is a tourism platform pioneering innovative business models. Together, they will undoubtedly write a more brilliant chapter in the development of Yixing’s tourism industry.