On March 20, the “Innovative China, Driven by You” China Cities Tourism 2015 Annual Conference successfully concluded at the Beijing Broadcasting Building.
This prestigious event was co-guided by the Pacific Asia Travel Association (PATA) and the Commercial & Tourism Real Estate Committee of the China Real Estate Association, with academic guidance provided by the Department of Economics and the New Urbanization Research Center of the National Academy of Governance. It was jointly organized by the World Cities Tourism Development Research Association, the China Real Estate Society, DJA Global Consulting Group, Huayi Qiming Oriental Warmth (China) Strategy & Resources Event Agency, and the China Leisure Tourism Culture Research Center. The conference also received support from over a hundred mainstream Chinese media outlets including CCTV, People’s Daily, Travel Satellite TV, China News Service, People’s Network, Xinhua Net, Well-off Magazine, Youku, iQiyi, and China Daily Website.
Achieving Comprehensive Integration of Culture, Tourism, and Commerce Across Industries and Sectors
“Seeking capital for urban development and connecting tourism investment with cities” is the purpose of the China Cities Tourism 2015 Annual Conference. Bringing together four major industries—cities, tourism, capital, and real estate—the event invited fifty Chinese mayors to engage in dialogue with fifty capital tycoons, fostering idea exchanges and real-world collaborations. Executive Director Zhu Shanzhong of the United Nations World Tourism Organization sent a congratulatory letter, and Wang Zhonglei, President of Huayi Brothers Group, delivered a congratulatory video message.
This is not only the largest platform for urban tourism development but also the most elite cross-sector alliance of top investment giants. In pursuit of realizing the “Chinese Dream,” it promotes comprehensive integration of culture, tourism, and commerce, creating a truly groundbreaking annual event that spans industries and sectors.
“Hospitality Shandong” won a train naming rights sponsorship worth 1.28 million RMB on the Beijing-Shanghai High-Speed Railway, provided by Changda Media Group. “Jiangxi Scenery Is Uniquely Beautiful” secured LED screen advertising worth 1.5 million RMB in four major gateway stations in Beijing, sponsored by Yongda Media Group.
Beautiful China, “rooting downward and growing upward.” The cities of the China Cities Tourism 2015 Annual Conference presented a new model of cross-sector integration, forged perfect partnerships in the capital market, touched the exciting pulse of the era, and achieved remarkable success.