On March 23, 2015, Pathfinder held a press conference at the Beijing International Hotel Conference Center to provide an in-depth discussion with capital markets, media, and senior professionals in the travel industry regarding its announcement on March 18 of a 230 million RMB strategic investment in Easy Travel World International Travel Agency (Beijing) Co., Ltd. (hereinafter referred to as Easy Travel World). After the completion of this investment, Pathfinder will hold a 74.56% stake in Easy Travel World. This marks another solid step for Pathfinder in building an ecosystem around a healthy lifestyle for the general public, with users at the core, encompassing outdoor gear, travel services, and the broader sports industry.
On-site guests jointly witnessed the announcement of this partnership
This strategic investment represents a major step forward for Pathfinder in the travel business sector and its ecosystem construction, following its equity participation in Singapore’s Asiatravel and majority stakes in Lvyehu and Jiuzhimei. It will effectively promote user and resource synergy and sharing between all business units within Pathfinder’s three major ecosystem business sectors and Easy Travel World, as well as user conversion among the various business segments. This will further expand the overall audience of Pathfinder’s ecosystem and enhance Pathfinder’s comprehensive service capabilities for target users, along with improving user stickiness and loyalty, thereby advancing the development of the Pathfinder ecosystem.