-- The former Preferred Hotel Group is rebranded as Preferred Hotels & Resorts
Beijing, March 31, 2015 /PRNewswire/ -- Known for its collection of independent luxury hotels worldwide,Preferred Hotel Group (Preferred Hotel Group) today officially announced the consolidation of its multiple brands into one, withPreferred Hotels & Resorts ((SM)) as the flagship brand, upholding the long-standing reputation of “Preferred” to offer guests a wide selection of quality hotels. This rebranding initiative aims to announce a new strategy centered primarily on consumer needs, striving to help guests more intuitively understand the types of hotels within the portfolio and the services they provide, enabling consumers to easily find luxury accommodations that match their travel needs, lifestyle, and style preferences. At the same time, the group’s official website has been renamed to www.preferredhotels.cn.
President and CEO of Preferred Hotels & Resorts Lindsey Ueberroth said: “Today’s travelers are overwhelmed by so many new hotel brands, so we decided to return to our roots and provide clear, useful information during the travel planning process. As a single brand, Preferred Hotels & Resorts will deliver authentic, unique, and tailored unforgettable experiences through its trusted global portfolio of hotels.”
Understanding that guests have different needs for every journey, Preferred Hotels & Resorts has divided its properties into five collections — Legend, LVX, Lifestyle, Connect, and Preferred Residences — to adapt to evolving consumer expectations and travel trends. Guests can now search, compare, and book accommodations in a more intuitive way based on different types of luxury experiences. On the brand’s latest website, guests can search for hotels by collection, or by options such as hotel name, experience, location, and price.
Lindsey Ueberroth noted: “The new brand structure allows guests to decide for themselves what makes a journey comfortable and memorable, no longer limited by the traditional definition of luxury travel based on ratings or star classifications. Preferred Hotels & Resorts willusethis opportunity to set a new standard for premium travel experiences.”
Whether celebrating a meaningful family occasion at an iconic resort destination, undertaking a short business trip at a conveniently located hotel with exclusive services, or spending a weekend getaway with friends at a stylish city-center hotel, guests can enjoy the high quality and unparalleled service standards of Preferred Hotels & Resorts. All properties under Preferred Hotels & Resorts must meet the requirements of the Integrated Quality Assurance Program, which combines traditional on-site inspections with real-time feedback from social media.
To further enhance the experience of staying at independent hotels, travelers can join iPrefer!" the loyalty program, earning points when staying at over 550 participating properties worldwide that can be redeemed for free stays, spending credits, membership upgrades, complimentary internet, and other unique benefits.
To learn about Preferred Hotels & Resorts’ new structure and its global properties, visit www.PreferredHotels.cn.