New Normal, China’s Hotel Industry “Breakthrough” Gathering
Guangzhou, March 31, 2015 / PRNewswire/ -- The 2015 China Hotels Annual Conference & the 15th China Hotels Global Forum (hereinafter referred to as this event), known as the “No.1 Grand Gathering of China’s Hotel Industry,” was grandly launched on March 25 at the Grand Hyatt Guangzhou and the Guangzhou Opera House.
The 15th China Hotels Global Forum
This event is guided by the All-China Federation of Industry and Commerce, jointly organized by the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, the Hotel Investment Chamber of the All-China Federation of Industry and Commerce, the Pacific Asia Travel Association (PATA), the World Federation of Chinese Catering Industry, the China Hotels Celebrity Club, and the Tourism Research Center of the Chinese Academy of Social Sciences. It is hosted by China Hotels Magazine and supported by local real estate chambers of commerce, hotel and catering industry associations, among others.
Key events include: the 15th China Hotels Global Forum, the 15th China Hotels Golden Horse Awards Gala, the 2015 China Hotels Brand Exhibition, and the 2015 Charming China-Celebrity Banquet, the Founding Ceremony of the All-Commercial Federation Golf Association & Invitational Tournament, etc., featuring exciting activities and boundless business opportunities.
Authorities Gather: Joining the “New Normal” Breakthrough Gathering
The theme of this forumis: New Normal, the Hotel Industry’s “Breakthrough” Gathering. On this, Xian Feng, Executive President of the Hotel Investment Chamber of the Real Estate Chamber of the All-China Federation of Industry and Commerce, stated: “As one of the pillar industries of the economy, especially the tourism and hotel industry in China, it is gradually breaking away from unconventional development models and entering a new normal characterized by big tourism, new concepts, transformation and upgrading, and industrial integration. Timely and appropriately, the China Hotels Global Forum brings together industry elites to discuss how the hotel industry can break through challenges and seize opportunities under the new normal, which will have historic and enlightening significance.”
At the forum, Zhong Bin, Secretary-General of the Real Estate Chamber of the All-China Federation of Industry and Commerce, delivered a keynote speech on “Analysis of China’s Real Estate Market Situation in 2015 and Its Impact on the Hotel Industry.” Jin Jian, Vice Chairman and Partner of Deloitte China, released “Global Economic Trends in 2014 and Outlook for China’s Economy in 2015” at this event. STR Global, the world’s largest professional hotel data research institution, released the “2014 Global and China Hotel Industry Performance Comparison Analysis Report and 2015 Forecast” at the event.
One highlight of this event, the [Leaders Roundtable: Dialogue between Renowned Real Estate Developers and Hotel Leaders], was chaired by Dr. Peng Jianjun, Vice President of Evergrande Real Estate Group, and focused on in-depth discussions around the theme of “Overcoming Industrial Challenges and Embracing Win-Win Thinking.” In addition, the much-anticipated [Brainstorming: Dialogue between International and Domestic Brand Leaders] featured top figures in the hotel industry including Zhang Mingwu, Vice President of Greater China for Starwood Hotels & Resorts Worldwide, Xing Lin, Vice President of Hyatt Hotels and Resorts, and Sun Jian, Chief Development Officer for Greater China of InterContinental Hotels Group. They discussed how to capture sustainable “new profit points” during challenging times.
The [Roundtable Forums] of this event included 6 parallel sessions, respectively discussing topics such as “‘Big Data’ Triggers New Business Opportunities,” “The Hotel Industry Enters the ‘Boutique’ Era,” “New Culinary Intelligence ‘Flies Against the Wind,’” “Chinese Service, Launching the Era of Private Banquet Customization,” “The Return Path of Hotel Design,” and “The Value Coordinates of Hotel Asset Management.”
Power of Role Models, Witnessing the “Golden Horse” Legend of Hotels
During the challenging period for China’s hotel and catering industry in 2014,a large number of elites dedicated to China’s hotel industry moved against the tideand made outstanding contributions. In this special period, practitioners in the industry needed more recognition, applause, and encouragement. As the highlight of this event, the 15th China Hotels Golden Horse Awards Gala was spectacularly held on the evening of March 26 at the Guangzhou Opera House, widely recognized as the “Oscars” of the hotel industry.
The announcement of the “Top Ten Influential Figures in China’s Hotel Industry for the Year” pushed the atmosphere of the awards gala to a climax. Mr. Tu Jianping, General Manager of Wanda Hotels Construction Co., Ltd., Ms. Dai Yu, General Manager of Country Garden Phoenix International Hotels Management Co., Ltd., and Mr. Jin Yang, Chairman of Overseas Chinese Town International Hotels Management Co., Ltd., were honored with this distinction.
In addition, Guangdong Holdings (International) Hotel Group, Evergrande Hotels Group, and others were awarded among the Top Ten China Hotel Management Companies. Lihan Comfort Hotel Management (Shenzhen) Co., Ltd. was named China’s Fastest-Growing Hotel Management Company. Hong Kong Park Lane Group was shortlisted among Asia’s Top Ten Wedding Banquet Establishments.
Boundless Business Opportunities, Building Four Precise Industry Matchmakings
As one of the co-organizers of the 2015 China Hotels Annual Conference & the 15th China Hotels Global Forum, the Hotel Investment Chamber of the Real Estate Chamber of the All-China Federation of Industry and Commerce once again facilitated deep strategic cooperation between a group of outstanding well-known enterprises and the chamber at the opening ceremony of the 2015 China Hotels Global Forum: ten units including Country Garden Phoenix International Hotels Management Co., Ltd., Jianyi Group, Vienna Hotels Group, and Mingfa Group, respectively signed in-depth strategic cooperation agreements with representatives of the chamber on site, joining hands across industries to build platforms, share resources, and develop together.
The Charming China-Celebrity Banquet held on the evening of March 25 was a practical demonstration of the four precise matchmakings. On the basis of a visual and gustatory feast, the organizing committee also brought the latest WeChat interactive segment. Guests at the banquet used the “shake” and “scan” features to achieve targeted business card exchanges, enabling “brands to meet capital, funds to find projects, enterprises to discover talent, and products to enter channels.” That evening, while enjoying fine food and wine, the award ceremony for new members of the Hotel Investment Chamber of the Real Estate Chamber of the All-China Federation of Industry and Commerce and the China Hotels Celebrity Club was also held.
Held concurrently and at the same venue as the 15th China Hotels Global Forum was the 2015 China Hotels Brand Exhibition, a platform for real estate, hotel investors, and management companies to showcase and communicate, and the best opportunity for suppliers and buyers along the hotel and catering industry chain to engage in “zero-distance communication”-and “face-to-face business discussions.”
This event was also covered and reported by key national news media such as China.com.cn and China Daily; major portal websites such as NetEase and Sohu; television media including CCTV Securities Information Channel and China Food Channel; aviation media Airmedia; and international partners such as PRNewswire and China’s hotel industry portal website Maide.