Shanghai, April 2, 2015 /PRNewswire/ -- Yesterday (April 1), the award ceremony of the "10th China Hotel Starlight Awards," hailed as the "Oscars of China's hotel industry," was grandly held at the Ritz-Carlton Shanghai Pudong. After receiving the "Ctrip 2013 Most Popular Hotel Award," "Ctrip 2014 Best Luxury Hotel Award," "China Golden Dragon Award 2014 Best Boutique Hotel in China," "Qunar.com 2014 Most Couple-Favorite Hotel," and "Booking.com 2014 Guest Review Award," Hefei Yintai JUNPIN Hotel has once again been honored: it won the "10th China Hotel Starlight Awards — China’s Most Business Traveler-Favorite Hotel."
Exterior view of Hefei Yintai JUNPIN Hotel
As the most influential and credible awards selection in China’s hotel industry, the China Hotel Starlight Awards have been successfully held for ten consecutive editions since 2005. By integrating and organizing high-quality industry resources, the Awards leverage a platform of cross-regional and cross-media cooperation with over 400 partners nationwide. Through a comprehensive evaluation method of "public nomination, media assessment, and expert review," the Awards summarize and commend the outstanding achievements in the annual development of the hotel industry, and present the most influential annual hotel industry awards recognized by both consumers and the industry. They also recognize brand enterprises that have made outstanding contributions to the industry and driven competitive development in China’s hospitality sector.
According to the organizing committee of the China Hotel Starlight Awards, as one of this year’s special awards, the "China’s Most Business Traveler-Favorite Hotel" requires nominated hotels to elevate the image of their regional cities, possess distinctive service features and business philosophies, and showcase unique visual design. Hefei Yintai JUNPIN Hotel perfectly embodies all these criteria. Located in the bustling Huaihe Road Pedestrian Street and mid-section of Changjiang Road — the heart of Hefei’s busiest commercial area — and situated in the new city landmark area of Yintai Center, the hotel skillfully integrates the feeling of a resort into an urban setting, showcasing the essence of a modern boutique hotel. It is truly an ideal choice for business travelers.
Guest room at Hefei Yintai JUNPIN Hotel
In recent years, the number of boutique hotels targeting specific customer groups in China has risen exponentially. Industry insiders estimate that there are now over 200 boutique hotels in China, mainly concentrated in economically developed coastal cities such as Beijing, Shanghai, and Guangzhou, as well as famous tourist destinations like Lijiang. Competition is becoming increasingly fierce. As a mid-range select-service hotel brand, JUNPIN Hotels consistently emphasizes providing travelers with experiences rooted in Eastern culture. Its design omits large-scale facilities with lower utilization rates typically found in five-star hotels — such as large conference rooms, banquet halls, swimming pools, and SPAs — and instead highlights fashionable design, premium core products, and attentive service, meeting the needs of efficient business guests.
Hefei Yintai JUNPIN Hotel Wins 2014 Most Business Traveler-Favorite Hotel Award
Gan Shenghong, Executive President of JUNPIN Hotels, stated that Hefei Yintai JUNPIN Hotel’s win of the "10th China Hotel Starlight Awards — China’s Most Business Traveler-Favorite Hotel" is truly well-deserved. After 10 years of brand innovation, JUNPIN Hotels, as a leader among China’s mid-range boutique hotels, has revolutionized the profit model of boutique hotels in China. Through curated culture, service, and product offerings, it creates the concept of an urban oasis art hotel. As of early 2015, JUNPIN Hotels had signed contracts for 23 hotels and opened 15. It is understood that in 2015, JUNPIN Hotels will focus on strategic expansion across first- and second-tier cities nationwide, with key placements in Yangtze River Delta cities such as Shanghai, Zhejiang, Jiangsu, and Anhui.