Some say youth is an ascent, with every hiking route representing a different life choice. Following the dazzling launch of the 2015 “Snowflake Brave the Unclimbed Summit” University Student Challenge at Renmin University of China on March 18, the Shanghai regional selection has officially begun.
According to Yuan Yi, Marketing Director of China Resources Snow Breweries Shanghai Sales Branch: The Shanghai regional selection is open to all university students (including postgraduates) in Shanghai. Focusing on physical fitness, perseverance, and courage, participants will go through a multi-stage selection process, including on-campus preliminary rounds, outdoor challenge semi-finals, and the final showdown at Qixingtan in Qingtian, Zhejiang. The winners will represent the Shanghai region in May as they head to Yunnan to take part in the “2015 Snowflake Brave the Unclimbed Summit” University Student Challenge.
“Snowflake Brave the Unclimbed Summit” is an original brand promotion campaign by China Resources Snow Breweries. Since its inception in 2005, it has been successfully held for 10 editions, traversing plateaus, snow-capped mountains, polar regions, and wilderness. The brave challengers, driven by a spirit of progress, challenge, and innovation, have joined forces to complete one bold mission after another. After a decade of accumulation and growth, starting this year, the Snowflake Brave the Unclimbed Summit campaign will focus on university students — a vibrant group full of youthful passion. The aim is to inspire their adventurous spirit by conveying the core values of “progress, challenge, and innovation,” encouraging them to face the unknown, take risks, and blaze new trails for their future.
As the slogan of the Shanghai regional selection says, “Only those bold enough to challenge can truly prove the heat of youth.” Contestants in this Shanghai regional selection will tackle a series of challenges including endurance runs, orienteering treasure hunts, loaded cross-country runs, rock climbing, trekking, and wilderness survival. These tests will not only assess their stamina, perseverance, and intellect, but also demand that they confront life’s heights with fearless courage, live out the true meaning of life through action, and discover different sides of themselves.
Snowflake Shanghai has prepared some amazing iPhone prizes for this event. The top 20 winning contestants will receive certificates of achievement and outdoor gear. [Registration Channel] for the Shanghai regional selection: from March 25, 2015 to April 17, 2015. Visit the China Resources Snow Breweries Shanghai WeChat account or the “Brave the Unclimbed Summit” section on the official Shanghai regional website: http://app.snowbeer-sh.com/yongchuang2015.
In 2015, Snowflake invites young warriors to join together and discover the true meaning of courage in life as they push their limits.
Come and take on the challenge together.