Chengdu, April 14, 2015 /PRNewswire/ -- On the evening of April 11, nearly a hundred MINI cars brimming with fashion, classic style, and cultural flair gathered at the Jiudu Beer Garden in Chengdu Shuijinjie, where a splendid event titled "Lifestyle Enthusiasts, Homecoming - MINI Lifestyle Enthusiasts 2015 Annual Gathering" was held. HowToTrip, as the special sponsor of this event, MINI engaged in in-depth discussions with car owners about overseas local tours, introducing this novel way of traveling abroad to passionate MINI car owners for the first time.
HowToTrip Partners with MINI Lifestyle Enthusiasts
The MINI Lifestyle Enthusiasts is a grassroots MINI car club that brings together over 200 MINI owners who love life, enjoy life, and have a passion for it. This annual gathering is the largest meetup for the MINI Lifestyle Enthusiasts. The event featured deep sharing with nearly 200 guests on various themes, including MINI car culture, a review of past classic activities of the MINI Lifestyle Enthusiasts, awards for MINI enthusiasts of the year, and the brand-new plans for the MINI Lifestyle Enthusiasts in 2015.
During the event, HowToTrip introduced a new travel concept to MINI car owners— -- overseas destination tourism, or local tours. HowToTrip hopes travelers can experience local leisure life and cultural charm from the perspective of locals. At the event, HowToTrip’s Brand Director, COco, explained that HowToTrip focuses on local tours in Europe, America, and Australia, offering a variety of travel products centered around a single destination, including local group tours, local activities, transfer services, ticket and show bookings, private guide services, and more. Many MINI car owners are fascinated by MINI culture because of their love for the car and are also drawn to the birthplace of the car— -- the UK. Over 200 MINI car owners present that evening expressed plans to travel to the UK. Mr. Yang, a huge fan of MINI culture, has long dreamed of visiting the UK to witness firsthand how MINI cars are produced at the Oxford factory. Frustrated by the lack of similar UK tour products from traditional travel agencies and his limited English skills, he was hesitant to travel independently. Upon learning about HowToTrip’s local tour model and products, he was thrilled and said he might finally realize his dream this year.
The highlight of the event was the on-site draw for an eight-night, nine-day in-depth tour of the British Isles, sponsored by HowToTrip. The MINI car owners were extremely excited, and the atmosphere reached a fever pitch, leading to the addition of a special prize on the spot. In the end, two veteran members of the MINI Lifestyle Enthusiasts won the grand prizes. One lucky winner is the Marketing Director of a well-known real estate company—.He said,“I’ve been to several Nordic countries and was planning a trip to the UK. Winning this prize is incredibly lucky—I’ll take my girlfriend to experience the charm of Britain together!””