Guangzhou, April 17, 2015 /PRNewswire/ — No social, no marketing. On April 9, HowToTrip hosted an open day event in Guangzhou centered on the topic of “Social Media Marketing in the Travel Industry” (Link: http://event.traveldaily.cn/tday201504/report). The event featured top industry experts from both the travel and digital marketing sectors, who delivered insightful and content-rich presentations and discussions, leaving the over 150 attendees highly impressed.
Qyer
2014 marked Qyer’s 10th anniversary. Qyer COO Cai Jinghui shared the community’s trials, experiences, and lessons over the past decade: how this “lean” travel community leveraged social media marketing to drive 2.3 billion page views for its 10th-anniversary campaign. Although the 20-minute case study shared during the session was just a teaser, it was pure gold. Cai Jinghui stated bluntly that these were “hard-hitting insights” never before revealed in public.
Qyer COO Cai Jinghui shares social media case studies at HowToTrip Open Day
Even Facebook, the world’s largest social media platform by user base, made an appearance. Yu Yihui, General Manager for Government and Tourism Industries in Greater China, revealed three secrets to boosting fan growth on social platforms (something your average local platform might not tell you), citing the example of Tourism Australia: “In 2010, Australia had 1 million fans; by 2014, that number had skyrocketed to 6 million — an astonishing increase.”
Shiqu Interactive
With the diversification of travel products and the management of multiple social media platforms (Weibo, WeChat, Douban, community forums, etc.), how can travel companies gradually build authentic and effective connections with users, communicate effectively, and thereby earn their brand trust? Shiqu Interactive CRO Gao Haotao offered a pyramid model to illustrate the progressive journey of tourism enterprises in social media marketing..
Shiqu Interactive CRO Gao Haotao shares the pyramid theory of social media operations at HowToTrip Open Day
Roundtable featuring Ctrip Guide Community, Spring Airlines, Atour Hotel, and Interactive Pie
The grand finale of the open day was a roundtable discussion titled “No Social, No Marketing — How Travel Companies Can Master Social Media.” Four guests — Ctrip Guide Community CEO Feng Weihua, Atour Hotel Senior Brand Manager Liu Yanyan, Spring Airlines Brand Manager Gu Shanshan, and Interactive CMO Tang Ke — represented four key sectors: OTA, hospitality, airlines, and digital marketing.They brought diverse perspectives that sparked engaging dialogue on the topic.
See how they tackled our tough questions:
- What is the ultimate goal of social media marketing?
- Trendjacking: to join in or not?
- Where does great social media content come from?
- How does your company measure KPIs for social media?
- What kind of social media efforts get abandoned?
- Is there a positive correlation between fan engagement and booking volume?
Want to watch the “uncut” presentation videos and download the PPTs packed with insights? Click to visit the Open Day review special (Link: http://event.traveldaily.cn/tday201504/report)
For more written coverage, see:
“Unlocking the Power of Fans — How to Master Social Media Marketing” (Link: http://www.traveldaily.cn/article/91038)
“The Honest Truth: On the Self-Cultivation of Travel Social Media” (Link: http://www.traveldaily.cn/article/91039)