W Beijing Chang’an Avenue Delivers a Global Fashion Lifestyle Sensation to the Capital
Legendary International Burlesque Star Dita Von Teese Performs at the Grand Finale of the “Glamour in the Capital” World Tour
BEIJING, April 17, 2015 /PRNewswire/ -- W Beijing Chang’an Avenue, which opened in November 2014,on the evening of April 16,hosted an unparalleled “Global Premiere” that added even more sparkle to the star-studded night sky of the capital. The event attracted over 250 fashion-forward, trendsetting domestic and international guests, including numerous local and international celebrities, industry elites, and style icons, among them the legendary international burlesque starDita Von Teeseand others.
Photo 1: Dita Von Teese – Red Carpet at the “Glamour in the Capital” World Tour
Photo 2: Press Conference for the “Glamour in the Capital” Premiere at W Beijing Chang’an Avenue
“As a globally renowned innovator in the hospitality industry, the creatively dynamic W Hotels flourish in vibrant global cities,” said Sarah Doyle, Global Brand Leader, W Hotels. “We are thrilled tonight to introduce the newly opened W Beijing Chang’an Avenue through the brand’s signature Global Premiere. This evening not only blends a rich variety of top-tier music genres and cutting-edge crossover performances, but also uniquely combines the core elements of W Hotels — fashion, music, and design — to present a perfect fusion of East and West, highlighting the one-of-a-kind appeal of Beijing.
W Beijing Chang’an Avenue is located along Chang’an Avenue, standing alongside historic landmarks such as the Forbidden City and Tiananmen Square, as well as modern architecture. The hotel is adjacent to the government core district, the Silk Market, and the prestigious diplomatic enclave. At the intersection of bustling commerce and political center, and in close proximity to China’s world-renowned cultural treasures, W Beijing Chang’an Avenue shines with a distinctive charm in the international metropolis.
W Beijing Chang’an Avenue boasts 349 spacious, contemporary guest rooms and suites, all equipped with artistically designed, modern amenities. Four distinctive restaurants and bars offer world-class entertainment experiences, while the state-of-the-art FIT Fitness Center, Away Spa, and nearly 1,500 square meters of versatile meeting and event spaces provide guests with a unique blend of cutting-edge design, fashion, and music. The hotel also sets new standards in Beijing’s hospitality industry with its iconic, on-demand service tailored for trendsetters.
Style Shines Bright
The highly anticipated fashion designer Vega Zaishi Wang, one of China’s most prolific designers of the new era, graduated from London College of Fashion and Central Saint Martins. For this premiere, she specially selected her signature collection that fuses British fashion concepts with traditional Chinese motifs. Additionally, this performance marked Wang’s first collaboration with Feng Haining, lead singer of the internationally acclaimed underground band Nova Heart. She directed the entire show in an innovative way, blending the behind-the-scenes drama of the fashion runway with musical rhythm and her own ethereal vocals, delivering a uniquely cross-genre interpretation.
The Legendary Burlesque Star
The W Beijing Chang’an Avenue premiere captured the city’s attention as the legendary international burlesque star Dita Von Teese brought a couture-level performance to the capital. Dubbed the “Ultimate Burlesque Star” by Vanity Fair, Dita Von Teese personally choreographed and performed a one-of-a-kind exclusive act for the premiere, serving as the grand finale of the “Glamour in the Capital” World Tour. The performance took place inside a uniquely designed giant birdcage. The stage show was inspired by the traditional Chinese bird culture that transitioned from royal courts to the public. Created by New York-based interior design firm Nema Workshop, the 3.5-meter-tall golden birdcage features an artful Ming Dynasty vase-inspired design adorned with flowing patterns of the Chinese landscape. The ingenious concept allowed guests to step inside, pose for their favorite photos, and share them on social media with the hashtag #GlamourInTheCapital.
The “Glamour in the Capital” World Tour by W Beijing Chang’an Avenue officially kicked off on February 19, Chinese New Year’s Day, at W London and W Downtown New York, attracting trendsetters in both cities. The distinctive birdcage became the centerpiece of a glittering cocktail night infused with the essence of East-meets-West, surrounded by the ancient traditions and profound history of these two cities. Before reaching its ultimate destination in the capital, the “Glamour in the Capital” World Tour had already visited W San Francisco, W Sentosa Cove Singapore, and W Hong Kong. At its final stop in the imperial capital, the dazzling Dita Von Teese, dressed in a golden ensemble symbolizing nobility and elegance, performed inside the 3.5-meter-tall golden birdcage alongside a troupe of striking modern dancers. The performance received widespread acclaim, culminating in the slow descent of the birdcage as the “Glamour in the Capital” World Tour came to a spectacular close amid echoes of Hollywood’s Golden Age and the grandeur of the ancient capital.
“It was an incredible honor to be part of the W Beijing Chang’an Avenue premiere,” said Dita Von Teese. “The hotel’s cutting-edge design, the creative concept of using the birdcage as a stage, and the star-studded lineup of guests made for a truly unique evening.”
Music Revolution
After Dita’s performance, the electronic music wave continued to reach new heights. The Dolls, an American duo consisting of DJ Mia Moretti and Margot, delivered an extraordinary experience to the audience by blending classical violin with DJ mixing. Named Best New Artist of the Year by Interview Magazine, The Dolls have toured globally over the past three years, making waves at New York Fashion Week and performing as the opening act for Janet Jackson’s concert at the Louvre in Paris.
The excitement didn’t end there — guests then headed to the exclusive X25 bar on the top floor of W Beijing Chang’an Avenue for more revelry. The world-famous Kitsune Club Night was created by Kitsune co-founder and artistic director DJ Gildas, together with British rock band Is Tropical. Kitsune, an innovative label founded in 2002, includes the Maison Kitsune fashion brand and Kistune Coffee. Their global tour has spanned trend capitals worldwide since 2012, including New York, Tokyo, Paris, London, Singapore, and Shanghai.
French DJ Gildas captivated the audience with his signature, ever-evolving rhythms, followed by London-based trio Is Tropical, who filled X25 with a silky, disco-infused sound that created a fun and emotional atmosphere, sparking a new wave of psychedelic excitement.
Gao Fanlei, General Manager of W Beijing Chang’an Avenue, said: “Tonight’s premiere at W Beijing Chang’an Avenue was uniquely dynamic, combining captivating international performances — especially the birdcage show by the enchanting muse Dita Von Teese — to perfectly blend punk attitude with royal splendor. We hope to offer all guests an exciting evening and a deeper appreciation of the boundless charm of W Beijing Chang’an Avenue.”
For more hotel information, please visit www.whotels.com/beijing or call +86 6515 8855.
AboutW Hotels & Resorts
As a design-led, contemporary lifestyle brand and innovator in the hotel industry, W Hotels & Resorts has established 45 hotels and resorts in the world’s most vibrant cities and most desirable destinations, including 17 W Residences. Exciting, trendsetting, creative, and extraordinary, W Hotels deliver an immersive ultimate experience. Each property offers distinctive, creatively designed spaces and a full calendar of events centered around fashion, music, and entertainment. W Hotels provide a range of sensory experiences, including modern concept restaurants, vibrant nightlife, fashionable retail outlets, signature spas, and refreshing stays, delivering a comprehensive lifestyle experience. With over 15 years of success, W Hotels is actively expanding its portfolio and aims to grow to 60 properties by the end of 2017. New W Hotels have been announced in Beijing, Bogotá, Changsha, Shanghai, Amsterdam, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Chengdu, Suzhou, New Delhi, and Kuala Lumpur, along with new W Retreats in Goa and India. For more information, visit http://www.whotels.com.cn or www.wresidences.com. Follow the brand on Weibo @W Hotels.
About Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading companies in the world's hotel and leisure industry, with 1,200 properties in 100 countries and regions and over 181,400 hotel employees within its owned and managed hotels. As a globally recognized brand, Starwood is a comprehensive group that encompasses the roles of owner, operator, and franchisor of hotels, resorts, and residences. Its portfolio includes world-renowned hotel brands such as St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. Starwood also boasts an industry-leading and highly acclaimed loyalty program — SPG (Starwood Preferred Guest), where members can earn and redeem points for hotel stays, room upgrades, and flights with no blackout dates. Additionally, Starwood owns Starwood Vacation Ownership, Inc., whose villa-style resorts and VIP privileges across Starwood brands deliver a world-class vacation experience. For more information, please visit www.starwoodhotels.com/cn.eStarwood Hotels & Resorts Worldwide, Inc. is one of the leading companies in the world's hotel and leisure industry, with 1,200 properties in 100 countries and regions and over 181,400 hotel employees within its owned and managed hotels. As a globally recognized brand, Starwood is a comprehensive group that encompasses the roles of owner, operator, and franchisor of hotels, resorts, and residences. Its portfolio includes world-renowned hotel brands such as St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. Starwood also boasts an industry-leading and highly acclaimed loyalty program — SPG (Starwood Preferred Guest), where members can earn and redeem points for hotel stays, room upgrades, and flights with no blackout dates. Additionally, Starwood owns Starwood Vacation Ownership, Inc., whose villa-style resorts and VIP privileges across Starwood brands deliver a world-class vacation experience. For more information, please visit www.starwoodhotels.com/cn.