As April arrives and spring blossoms, while many outdoor brands are still promoting outdoor activity concepts, the Australian outdoor retail brand—AuzzieOutdoors—is breaking new ground. To advocate the concept of spring running, it has welcomed the international sports giant PUMA, successfully adding another major player to the AuzzieOutdoors online store.
This “arrival of a big brand” is of great significance for AuzzieOutdoors. From a product perspective, AuzzieOutdoors can fully leverage PUMA’s international influence to strengthen its outdoor product line; from a branding perspective, PUMA’s collaboration with AuzzieOutdoors further solidifies AuzzieOutdoors’ important position in the outdoor leisure market. In short, this powerhouse partnership marks a milestone as AuzzieOutdoors embarks on its brand-focused year in 2015.
As is well known, PUMA is a globally renowned sports brand. The company started in the sporting goods industry and eventually stepped into the realm of fashion, now boasting a 65-year history of development.
AuzzieOutdoors (Auzzieoutdoors), as an outdoor and leisure retail outlet under the AuzzieOutdoors Super Retail Group (SRG), champions an Aussie-style outdoor lifestyle. It offers a range of sub-brands with products including outdoor leisure gear, clothing, footwear, camping equipment, tents, and more. To date, in addition to numerous in-house outdoor brands, AuzzieOutdoors has successfully introduced over 20 international outdoor brands (including this latest addition, PUMA). Its ever-expanding product line covers various fields such as outdoor, sports, and fitness, meeting the equipment needs of 90% of users.
As we move into 2015, it is a pivotal year for AuzzieOutdoors in expanding its range of outdoor brands. It won’t be long before “AuzzieOutdoors.com” brings more exciting news of big brand arrivals, ultimately making the brand’s philosophy of “an outdoor journey for everyone” well-known among outdoor enthusiasts.